Product publicity is the "secret pathway" to business success
everyone wants. In simple terms, product publicity is a kind of
advertising that costs you nothing, yet brings in the orders for
you.
Regardless of what kind of business you are operating, you
should want, and strive for, as much publicity for your business
and your products or services, as possible. After all, it's
"free advertising" that is essential to the growth of your
business. However, your publicity efforts should be well
thought out, and pre-planned for maximum results.
The first, and basic form of obtaining publicity is through what
is known as the press or news release. This is generally a one
page story about your business, your product/service or an
event/happening related to your business that is about to, or
has recently occurred. These publicity stories are generally
"shot-gunned" to all the various media: local newspapers, radio
and TV, and trade publications.
Problem number one is getting the people to whom you've sent
these publicity stories, to use them - publish or broadcast
them. And this leads us back to the "right way " of writing
them and sending them in.
In every case, send a short cover letter addressed to the person
you want your material to be considered by... This means that
you send your story to the city editor of the newspapers; the
news directors of the radio and TV stations; and the managing
editors of the various trade publications. It will do you no
good what-so-ever, to send your material to the advertising,
circulation or business managers - describing how you're a
long-time advertiser, subscriber or listener. The most
important thing is that you make contact with the person who has
the final say as to what is to be published or broadcast, and at
the bottom line - this person's use of your material will
somehow make him a "hero" to his or her readers, viewers or
listeners.
The cover letter should be a short note. Go to a paper supplier
- tell him you want a hundred or so sheets of good bond paper -
8 1/2 by 11" preferably in a pastel color such as blue or ivory
- and that you want this paper cut into quarters, giving you a
grand total fo 400 sheets of note paper. "From the desk of..."
note sheets are too elaborate until the people you're contacting
get to know you - first time around, and until they use your
material, don't use these semi-formal note sheets...
On this note sheet, begin with the date across the top - skip a
couple of spaces and then quickly tell the recipient of the
note: the attached material is new and should be of real
interest to his readers, viewers or listeners. We advise our
dealers and distributors of MONEY MAKING MAGIC - our regular
publication for serious wealth builders and extra income seekers
- to send the following note to the editors and news directors
of the media in their areas:
"Here's something that 's new, and for a change, truly helpful,
to people trying to cope with inflation - the soaring costs of
living - and those engaged in building extra income businesses
of their own. Should be of real value - interest - to your
readers. Please take a look - any questions, or if you need
more info, give me a call at: (503) 666-5824..." Then, of
course, you skip about four spaces, type your name, your
business name, and your address - sign your name above where
you've typed it, and staple this note in the upper right hand
corner of your news release. This note should be typed and
double-spaced.
So now, you've got a cover letter, and you know who to send it
to... We type up one such note, and take it to a near-by
quick-print shop. They xerox the note 4 times, past these
4-copies onto one sheet of paper, print 50 to 100 copies, and
cut the paper into individual notes, all for less that $10... Do
not try to save money by photo-copying or xeroxing - a
photo-copy is a photo-copy is a photo-copy, and will not do the
job for you...
Now you need the actual publicity release, which also must be
"properly" written if you expect it to be used by the media.
Above all else, there's a proper form or style to use, plus the
fact that it must be typed, double-spaced, and short - about a
half page in total length.
About an inch from the top of the paper, with an inch and a half
margin on each side of the paper; from the left hand margin,
type in all capital letters: PRESS RELEASE: Then, underline
these words. Immediately following the colon, but not in all
capital letters, put in the date. Always set the date forward
by at least one day after the day you intend to mail the release.
On the same line, but on the right hand side of the page, and in
all capital letters, write the words, FOR FURTHER INFORMATION:
Underline this, and immediately below, but not in all capital
letters, type your name - your phone number - and your address...
Skip a couple of spaces, then in all capital letters - centered
between the margins - type a story headline, and underline it...
Skip a couple of spaces, and from the left hand margin, all in
capital letters, type the words, FOR IMMEDIATE RELEASE: From
there on, it's the news or publicity story itself.
You can write the headline before the story, and then a story to
fit the headline - or the story before the headline, and then a
headline to fit the story - either way, it's basically the same
as writing a space ad or a sales letter... You attract attention
and interest with the headline and fill in the details with your
story.
Here's an example of the headlines we use on publicity blurbs
for MONEY MAKING MAGIC:
HELP IN MAKING ENDS MEET
NEW PUBLICATION FOR EXTRA INCOME SEEKERS
Notice how we continue to sell or involve the editor - His
readers are always looking for better ways to make ends meet,
and he's specifically interested as to what our promise
involves... He wants his readers to "think well" of him for
enlightening them with this source of help, so he reads into the
story to find out who, what and how...
Suffice it to say that your headline, and the story you present
to the editor, must sell him on the benefits of your product or
service to his readers. Unless it specifically does this, he'll
not use it. You must sell the first person receiving your
materials. Keep this fact uppermost in your mind as you write
it. The person you send your press or publicity release to,
must quickly see and understand how your product or service will
benefit his readers - thereby making him a hero to them - and he
must be assured it will do what you promise in your headline.
Come right to the point and say your product is lower in price,
more convenient to use or in what way your product or service is
useful to the people in general. It's also a good idea to
include a complimentary sample of your product or an opportunity
for him to sample your services.
Remember, the editors receiving your information are fully aware
of your purposes - Free Advertising! They are not in the least
interested in you or your credentials - If you've sold them on
the benefits of your business to their readers, and they want
background details, they'll call you. That's why you list your
telephone number and address...
These people are busy people. They have not got the time nor
the interest in reading about your trials and tribulations or
plans for the future. They want only "a flag" that alerts them
to something new and of probable real interest to their readers.
Sell the editor first. Convince him that you've found the
better mousetrap. Show him that your product or service - that
your business - fills a need and/or will interest a large
segment of his readers, his viewers or listeners.
When an editor uses your publicity release, always follow-up
with a short thank you note. Never, but never send a publicity
release to an editor and then call or write demanding to know
why he didn't use it, use it as you wrote it, or only gave you a
quick mention. Do this once, and that particular media will
"round-file" any further material received from you, unopened!
If your first effort is not used, then you should review the
story itself; perhaps write it from a different angle; make
sure you're sending it to the proper person - and try again!
As stated earlier, these people are busy, with hundreds of
publicity releases passing across their desks every day - They
only have so much space or time - therefore, your material has
to stand out and in some way, fit with the information they -
the editors - want to pass along to their readers, viewers or
listeners. Regardless of your business, product, or service,
you must build your press release - write it - around that
particular angle or feature that makes it beneficial or interest
to the readers, viewer or listeners of the media you want to run
your press release. Without this special ingredient, you're
lost before you begin!
The timing of your press release is always important. Try to
associate your press release with current events in the news. A
story on job lay-offs and increased unemployment carried in the
newspapers, on TV and radio would prompt us to get a publicity
release out to all the media on the help and opportunity offered
by MONEY MAKING MAGIC! Say there's a deluge of chain letters
and pyramid schemes making the round - the media picks up on it
and attempts to warn the people to beware... Within 5 days, we
would get a publicity release out, explaining the availability
of our report on chain letters and pyramid schemes - a report
that explains everything from A to Z - who're the winners and
who're the real losers.
There's another kind of timing also to keep in mind...
Publication deadlines... For best results, always try to time it
so your material reaches the editor in time for the Sunday
paper. This is because that's when the papers have their
greatest circulation; the most space is available; and the
people, the most time to read the paper.
For articles you'd like to appear in the Sunday paper, you'll
generally have to get your release in at least nine days prior
to the date of publication. If you're in doubt, call and ask
about the deadline date.
IN SUMMARY:
Choose the media most likely to carry your press release.
Select those that carry similar write-ups on a regular basis.
Always use a cover letter of some kind. It pays to call ahead
to find out the name of the person you should be sending your
press release to.
Use the proper press release form, complete with a headline that
will interest the man deciding whether or not to use your item.
Be sure your press release is letter perfect - no typo's or
misspelled words - and don't photo-copy - always have each
letter or press release individually typed or printed.
When your item is used, send a thank you note or call the editor
on the phone and thank him for using your press release.
Never, but never call or write an editor demanding to know why
he didn't use your press release, why he had it rewritten or cut
it short - just try, and try again!
ipa
Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.
In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get an commitment---at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known thru your area
newspapers or broadcast media, and or/ nationally known speakers
wiling to travel and operating thru speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740.
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.
In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get an commitment---at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known thru your area
newspapers or broadcast media, and or/ nationally known speakers
wiling to travel and operating thru speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740.
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.
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Here's a beautiful idea that's sure to put a lot of cash in your pockets! It's an idea that definitely fulfills a need, and has tremendous market potential virtually anywhere in the whole world.
As you probably already know, our ever-improving standard of living is giving everyone more and more leisure time- time to play, and enjoy doing the things that bring them happiness.
You can capitalize on the abundance of leisure time, the challenge of the game, and man's determination to do better the next time out than last time, with Personalized Bowling or Golf Scorecards. The only investment needed will be a little bit of your time, and then your ideas should just about perpetuate itself. Here's how to get organized and started...
1) Make several Xerox copies of the "Personal Score Card" given as a part of this report. Paste these "copies" onto light weight card stock.
2) Make a list of the sporting good stores in your area, particularly those in the areas of your bowling and golfing establishments. In fact, if you have several, it would be best to group each list of sports stores with the bowling or golfing facilities by area.
3) With your example of the "Personal Scoring Record," call upon the owners or managers of these bowling and/or golfing outlets. Using a low-keyed sales approach, explain the workings of your product, and sell them on the idea of putting up the money for the basic supply of cards and printing. (This will enable you to reap 100% profit from the sale of advertising on the cards.) These facilities benefit from an advertisement on the "front page" of each score card.) Your sale to the bowling/golfing facilities managers should be for the provision of one to five thousand of these cards, which they'll make available to their patrons free of charge at their cash control counters.
4) You can either sell the advertising space on the card yourself, or hire commission sales people to do the selling for you. It would be best to do your own selling for you. It would be best to do your own selling, because once you've got the card sold, you'll not have to do any reselling--just call on your advertisers about every three months to perpetuate their contracts with you. It will be important, though, for you to "drop in" on your advertisers at least once a month to check to see how things are going and if they're pleased with your advertising. If you don't drop in on your advertisers except at renewal time, you will find it very hard to sustain them as advertisers.
5) You should charge each advertisers at least $100 for exposure of his "one by one" display ad on 5,000 of your cards for 3 months running. With space for a total of twenty such ads, which the advertiser supplies for you, each bowling or golfing facility that you set up with these personal score cards should mean a couple of thousand dollars in profits.
6)When you've sold your advertisers, and collected the ads they want to run on your scorecard, take the"sample card" with your printer---any quick print shop will do have him help you with the "paste-up" and tell him to print 5,000 for you, and to finish them by folding them for you. Your costs should all be absorbed within the money received from the bowling or golfing establishment you first sold the cards to...When your cards are ready, simply take them to the original bowling or golfing manager, exchange a few amenities and leave them with him for handing out to his patrons or customers.
From start to finish, the whole project shouldn't take you more than a couple of weeks. And if you only sold one card every three months, this would/could mean a very easy annual income of $12,000... Of course the ideal situation is go on selling these cards, using the same principle, to go to as many different blowing and golfing centers as possible. In small towns with only one or two such centers, travel to the surrounding towns and sell the idea to them. In the Seattle Washington area, the people are grossing more than $150,000 a year while working only one month out of every three!
This is the idea...It's very workable anywhere in the world..It's been proven to be a fabulous money-maker in Seattle, Washington... The next step, and the rest is up to you!
As you probably already know, our ever-improving standard of living is giving everyone more and more leisure time- time to play, and enjoy doing the things that bring them happiness.
You can capitalize on the abundance of leisure time, the challenge of the game, and man's determination to do better the next time out than last time, with Personalized Bowling or Golf Scorecards. The only investment needed will be a little bit of your time, and then your ideas should just about perpetuate itself. Here's how to get organized and started...
1) Make several Xerox copies of the "Personal Score Card" given as a part of this report. Paste these "copies" onto light weight card stock.
2) Make a list of the sporting good stores in your area, particularly those in the areas of your bowling and golfing establishments. In fact, if you have several, it would be best to group each list of sports stores with the bowling or golfing facilities by area.
3) With your example of the "Personal Scoring Record," call upon the owners or managers of these bowling and/or golfing outlets. Using a low-keyed sales approach, explain the workings of your product, and sell them on the idea of putting up the money for the basic supply of cards and printing. (This will enable you to reap 100% profit from the sale of advertising on the cards.) These facilities benefit from an advertisement on the "front page" of each score card.) Your sale to the bowling/golfing facilities managers should be for the provision of one to five thousand of these cards, which they'll make available to their patrons free of charge at their cash control counters.
4) You can either sell the advertising space on the card yourself, or hire commission sales people to do the selling for you. It would be best to do your own selling for you. It would be best to do your own selling, because once you've got the card sold, you'll not have to do any reselling--just call on your advertisers about every three months to perpetuate their contracts with you. It will be important, though, for you to "drop in" on your advertisers at least once a month to check to see how things are going and if they're pleased with your advertising. If you don't drop in on your advertisers except at renewal time, you will find it very hard to sustain them as advertisers.
5) You should charge each advertisers at least $100 for exposure of his "one by one" display ad on 5,000 of your cards for 3 months running. With space for a total of twenty such ads, which the advertiser supplies for you, each bowling or golfing facility that you set up with these personal score cards should mean a couple of thousand dollars in profits.
6)When you've sold your advertisers, and collected the ads they want to run on your scorecard, take the"sample card" with your printer---any quick print shop will do have him help you with the "paste-up" and tell him to print 5,000 for you, and to finish them by folding them for you. Your costs should all be absorbed within the money received from the bowling or golfing establishment you first sold the cards to...When your cards are ready, simply take them to the original bowling or golfing manager, exchange a few amenities and leave them with him for handing out to his patrons or customers.
From start to finish, the whole project shouldn't take you more than a couple of weeks. And if you only sold one card every three months, this would/could mean a very easy annual income of $12,000... Of course the ideal situation is go on selling these cards, using the same principle, to go to as many different blowing and golfing centers as possible. In small towns with only one or two such centers, travel to the surrounding towns and sell the idea to them. In the Seattle Washington area, the people are grossing more than $150,000 a year while working only one month out of every three!
This is the idea...It's very workable anywhere in the world..It's been proven to be a fabulous money-maker in Seattle, Washington... The next step, and the rest is up to you!
ilmu komputer
Starting and operating a successful Dating and Escort Service can
bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair---while still maintaining good
taste.
To get started, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four-page application works well.
This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a "personal file." your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be--giving a greater
aura of credibility to your business, and thus to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:
*** A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use intact, be sure to check some of the modern
women's magazines. And don't discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without actually involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.
*** Near the end of the application, you should include a short
paragraph pointing up the fact that your organization, in
addition to bringing people together as a dating service, also
provides an escort service for out-of-town visitors and local
non-members. You then pose the question: "Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum fee of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy."
*** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any responsibilities or
promises implied and/or not specifically stated within the
application.
The building in which your locate: for this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being"jivey"--one that would appeal
to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society
is"getting younger" and more vigorous,"still interested in
life"more than in years past. In other words, the section where
you locate should reflect a modern attitude, but with solid
values.
The reception area of your office should be large and comfortable
with as expensive a look as you can manage. Your receptionist is
very important--very. She should be attractive, with a vivacious
and outgoing personality. She should be able to quickly put your
prospective clients at ease, and generally make them feel that
belonging to your group is going to be the beginning of happier
times, fun, and lasting friendships.
You should have at least two expensive looking picture scrapbooks
on the coffee table in your reception room. These you can fill
with portrait or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
beginning stages--so don't hesitate to gather pictures of various
relatives, friends who are not necessary located in your area--or
even visit a nearby campus and ask if you can take pictures of
some of the best looking men and women. You will need to get a
release signed by each one, and you simply explain that you are
putting together a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.
After your prospective client has filled out the application, the
next step is a personal interview. Your office should be cozy and
comfortable, but business-like, and you should arrange for
uninterrupted time in complete privacy with each person.
You should use the interview to go over the application, answer
any questions, and close the membership sale. you also use this
interview as the basis of your estimate of the kind of person
most likely to match this client. Be empathetic with your
clients; you are going to meet people who are tired of the
"dating game" as it is usually played out in the singles bars and
unproductive groups they had joined before. You might get added
help in the area of interviewing by writing for advertising
material and brochures from similar services in other areas,
adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who's doing
what; job changing; who's travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature"girl and
guy of the month" with lots of pictures-"on the town", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an "all membership" party
about once every three months to introduce other members and
project a sense of "family" and belonging.
As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
"Personals" column of your area newspaper,should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: "Career woman, new to the area,seeking dates with
honest, fun-loving guys. Call Barbara 123-4567," or, "Young
recent divorcee ready to start dating again Call Linda at
234-5678."
And for attracting inquires from women: "Young business executive
wants to meet eligible ladies. Call Ron at 345-6789," or, "Active
and ambitious young man wants to meet wholesome, All-American
kind of girl. Call Brain at 456-7890."
At the time you have an ad this type running, you'll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to "get out of the rat
race" of the singles game by joining your organization. You'll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.
Your ads soliciting new members should tell readers you'll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to--build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. (It is generally easier to
just let things slide along--stay in the same old "lonesome rut"
than ask for help--and risk disappointment.)
You'll have to have a "planned explanation" when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright,inviting,but factual and brief--and DON'T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.
When you're ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend-to-friend
conversation. Have some interesting posters made up inviting
people to call asking about your good-looking, friendly, and
charming escorts for every occasion--dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area--anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to a
person who is outgoing, fun-loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people "get a
new start," or seeing more reserved ones "come out of their
shells." It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair---while still maintaining good
taste.
To get started, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four-page application works well.
This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a "personal file." your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be--giving a greater
aura of credibility to your business, and thus to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:
*** A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use intact, be sure to check some of the modern
women's magazines. And don't discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without actually involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.
*** Near the end of the application, you should include a short
paragraph pointing up the fact that your organization, in
addition to bringing people together as a dating service, also
provides an escort service for out-of-town visitors and local
non-members. You then pose the question: "Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum fee of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy."
*** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any responsibilities or
promises implied and/or not specifically stated within the
application.
The building in which your locate: for this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being"jivey"--one that would appeal
to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society
is"getting younger" and more vigorous,"still interested in
life"more than in years past. In other words, the section where
you locate should reflect a modern attitude, but with solid
values.
The reception area of your office should be large and comfortable
with as expensive a look as you can manage. Your receptionist is
very important--very. She should be attractive, with a vivacious
and outgoing personality. She should be able to quickly put your
prospective clients at ease, and generally make them feel that
belonging to your group is going to be the beginning of happier
times, fun, and lasting friendships.
You should have at least two expensive looking picture scrapbooks
on the coffee table in your reception room. These you can fill
with portrait or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
beginning stages--so don't hesitate to gather pictures of various
relatives, friends who are not necessary located in your area--or
even visit a nearby campus and ask if you can take pictures of
some of the best looking men and women. You will need to get a
release signed by each one, and you simply explain that you are
putting together a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.
After your prospective client has filled out the application, the
next step is a personal interview. Your office should be cozy and
comfortable, but business-like, and you should arrange for
uninterrupted time in complete privacy with each person.
You should use the interview to go over the application, answer
any questions, and close the membership sale. you also use this
interview as the basis of your estimate of the kind of person
most likely to match this client. Be empathetic with your
clients; you are going to meet people who are tired of the
"dating game" as it is usually played out in the singles bars and
unproductive groups they had joined before. You might get added
help in the area of interviewing by writing for advertising
material and brochures from similar services in other areas,
adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who's doing
what; job changing; who's travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature"girl and
guy of the month" with lots of pictures-"on the town", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an "all membership" party
about once every three months to introduce other members and
project a sense of "family" and belonging.
As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
"Personals" column of your area newspaper,should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: "Career woman, new to the area,seeking dates with
honest, fun-loving guys. Call Barbara 123-4567," or, "Young
recent divorcee ready to start dating again Call Linda at
234-5678."
And for attracting inquires from women: "Young business executive
wants to meet eligible ladies. Call Ron at 345-6789," or, "Active
and ambitious young man wants to meet wholesome, All-American
kind of girl. Call Brain at 456-7890."
At the time you have an ad this type running, you'll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to "get out of the rat
race" of the singles game by joining your organization. You'll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.
Your ads soliciting new members should tell readers you'll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to--build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. (It is generally easier to
just let things slide along--stay in the same old "lonesome rut"
than ask for help--and risk disappointment.)
You'll have to have a "planned explanation" when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright,inviting,but factual and brief--and DON'T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.
When you're ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend-to-friend
conversation. Have some interesting posters made up inviting
people to call asking about your good-looking, friendly, and
charming escorts for every occasion--dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area--anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to a
person who is outgoing, fun-loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people "get a
new start," or seeing more reserved ones "come out of their
shells." It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
cara melindungi hp dan pc dari virus
The average income for the owners of this kind of business in
California is $65,000 a year. Best of all, here's a business that
you can start with an absolute minimum investment. Practically
anyone who lives in a city anywhere in the country can expect to
do just about as well, and with a bit of imagination, mixed with
some business "moxie," you should be able to do even better!
Income and market potentials for a service such as this are truly
fantastic! rent increases that have far outpaced wage increases
have brought about a tremendous need for a method to alleviate
the cost of housing. Also, many apartment complexes are being
converted into expensive condominiums. These two factors have
created a problem of gantic proportions for millions of people
who are concerned about keeping a roof over their heads.
You can make big money solving that problem with your own
Roommate Finding Service. We're going to tell you how.
Many of the nation's leading economists are predicting this kind
of living arrangement to be the "money-saving answer" for the
apartment dwellers for the rest of this century. Others are
predicting the roommate finding service to become as popular as
the employment agency by 1990.
This is an ideal absentee owner business. Most of those operating
on the West Coast have a woman doing the managing--sometimes as
just the manager, and sometimes as the owner-manager. This
apparently has something to do with the nature of the business,
and how most people seem to naturally trust a woman to fid the
right roommate for them.
As to the fee structure, I suggest something similar to the
successful employment agencies. Charge everyone a $25
registration fee to start the ball rolling toward finding them a
suitable roommate. You take a Polaroid snapshot of each
registrant, have them fill out an appropriate application card
which will indicate the kind of roommate they'd be happy with,
and start searching through your files for people with similar
likes and dislikes.
To get started, you'll want a bank reference; a legal reference,
a telephone, a business name, letterhead paper, envelopes, and
business cards; and office supplies such as 3x5 index cards;
typewriter; file cabinet; and printed questionaire-application
form. You'll also need a responsibility disclaimer, which can be
combined with the applicant's agreement-to-pay contract. Once
you've found a roommate for your prospective client, you should
have it spelled out in your agreement that each of the "matched
roommates" will pay you 15% to 20% of the first month's rent. You
should charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or foe persons with
handicaps.
The approval or disapproval is left up to the parties involved.
You simply look through your registration card file, pull five or
six apparently suitable roommates, call each of them on the phone
and arrange separate meetings for them with your client. Your
client reports back to you, and tells you his or her decision,
and you call the person chosen and finalize the deal.
Good advertising will play a most important part getting this
business off the ground. Make a good circular or "flyer"
detailing your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area
as possible. Get them in grocery stores, barber shops, community
colleges, beauty salons, bowling alleys; the list of places to "
billboard" your flyers is endless. Another idea is to set up
"take one" boxes in as many retail places of business as you can.
Don't overlook the value of placing your flyers on
windshields---particularly around apartment complexes, and in the
parking lots of colleges in your area. You might even pay the
downtown parking lots attendants to slip one under the windshield
wiper of each car he parks on Monday. If you do a good job with
the make-up of your flyer, and use your imagination in getting
them into the hands of your prospective clients, you'll have no
trouble moving your business into the black quickly.
Even so, you'll need to run regular ads in your area newspapers.
The best headings to run your ads under is the Personals Column.
Your ad might read:
NEED A ROOMMATE? We'll find the ideal roommate for you!
Everything handled on a strictly confidential basis. For details,
call Jan, Mary, or Carol, 123-4567.
Within only a couple of months, you should be well enough
established, and with a income large enough to afford an office
location. When you establish your office, do some publicizing of
your business with press releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of
people you've have matched with roommates is a very good idea.
Later on, you might want to input all your client information on
computer, and take video pictures of each client for showing to
prospective roommates. In the final analysis, once you have your
business underway, your future success will be limited only by
your imagination.
California is $65,000 a year. Best of all, here's a business that
you can start with an absolute minimum investment. Practically
anyone who lives in a city anywhere in the country can expect to
do just about as well, and with a bit of imagination, mixed with
some business "moxie," you should be able to do even better!
Income and market potentials for a service such as this are truly
fantastic! rent increases that have far outpaced wage increases
have brought about a tremendous need for a method to alleviate
the cost of housing. Also, many apartment complexes are being
converted into expensive condominiums. These two factors have
created a problem of gantic proportions for millions of people
who are concerned about keeping a roof over their heads.
You can make big money solving that problem with your own
Roommate Finding Service. We're going to tell you how.
Many of the nation's leading economists are predicting this kind
of living arrangement to be the "money-saving answer" for the
apartment dwellers for the rest of this century. Others are
predicting the roommate finding service to become as popular as
the employment agency by 1990.
This is an ideal absentee owner business. Most of those operating
on the West Coast have a woman doing the managing--sometimes as
just the manager, and sometimes as the owner-manager. This
apparently has something to do with the nature of the business,
and how most people seem to naturally trust a woman to fid the
right roommate for them.
As to the fee structure, I suggest something similar to the
successful employment agencies. Charge everyone a $25
registration fee to start the ball rolling toward finding them a
suitable roommate. You take a Polaroid snapshot of each
registrant, have them fill out an appropriate application card
which will indicate the kind of roommate they'd be happy with,
and start searching through your files for people with similar
likes and dislikes.
To get started, you'll want a bank reference; a legal reference,
a telephone, a business name, letterhead paper, envelopes, and
business cards; and office supplies such as 3x5 index cards;
typewriter; file cabinet; and printed questionaire-application
form. You'll also need a responsibility disclaimer, which can be
combined with the applicant's agreement-to-pay contract. Once
you've found a roommate for your prospective client, you should
have it spelled out in your agreement that each of the "matched
roommates" will pay you 15% to 20% of the first month's rent. You
should charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or foe persons with
handicaps.
The approval or disapproval is left up to the parties involved.
You simply look through your registration card file, pull five or
six apparently suitable roommates, call each of them on the phone
and arrange separate meetings for them with your client. Your
client reports back to you, and tells you his or her decision,
and you call the person chosen and finalize the deal.
Good advertising will play a most important part getting this
business off the ground. Make a good circular or "flyer"
detailing your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area
as possible. Get them in grocery stores, barber shops, community
colleges, beauty salons, bowling alleys; the list of places to "
billboard" your flyers is endless. Another idea is to set up
"take one" boxes in as many retail places of business as you can.
Don't overlook the value of placing your flyers on
windshields---particularly around apartment complexes, and in the
parking lots of colleges in your area. You might even pay the
downtown parking lots attendants to slip one under the windshield
wiper of each car he parks on Monday. If you do a good job with
the make-up of your flyer, and use your imagination in getting
them into the hands of your prospective clients, you'll have no
trouble moving your business into the black quickly.
Even so, you'll need to run regular ads in your area newspapers.
The best headings to run your ads under is the Personals Column.
Your ad might read:
NEED A ROOMMATE? We'll find the ideal roommate for you!
Everything handled on a strictly confidential basis. For details,
call Jan, Mary, or Carol, 123-4567.
Within only a couple of months, you should be well enough
established, and with a income large enough to afford an office
location. When you establish your office, do some publicizing of
your business with press releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of
people you've have matched with roommates is a very good idea.
Later on, you might want to input all your client information on
computer, and take video pictures of each client for showing to
prospective roommates. In the final analysis, once you have your
business underway, your future success will be limited only by
your imagination.
8 elemen pendukung seo
There's an exciting new "down-home" kind of business springing up
among homeowners all across the country. It's called Bed and
Breakfast.
Basically, this is a transplant of European Hospitality, adapted
and refined to the American way of doing things. To foreign
visitors, it's the comfort and hospitality of home---staying
overnight "with people of the land" and enjoying a hearty
breakfast---without the traditional gaudiness and plastic
feelings visitors get from most big cities in the United States.
To U.S. citizens, it is a welcome alternative to the same old
hotel/motel circuit.
Now, all it takes is a spare bedroom, a good cook ad an outgoing
personality. Prices per night range from a low $25 to $100 or
more.
If you have an extra bedroom, a large home, or extra space in
your farm house, you have the necessary beginnings to start
making extra income as a Bed and Breakfast Inn. One of the
beautiful aspects of this idea is that so long as you're hosting
"overnight visitors" on a small scale no licenses will be
required. It's always best, however to check with your local
authorities just to be sure.
Naturally, your "visitors" will expect a clean, neat and
comfortable home. So assuming that your home meets these
prerequisites, and you have a spare bedroom, simply 'doll it up"
a bit. Make sure it's painted brightly, there's an outside
window, lots of room, closet space and bureau, and perhaps a
small writing desk, and a large comfortable bed, or twin beds.
Most foreign visitors will expect and appreciate a "quick tour"
of the interesting sights in your area. However, as your
particular popularity as a B&B Host grows, you'll find that a
lot of American tourists and business people on the road will
begin availing themselves of your hospitality. Certainly with
these people, it won't always be necessary to give the "Red
Carpet" visitors treatment.
Which brings us to the basic appeal of a Bed and Breakfast Inn.
Travelers seem to be looking for, and appreciate a quiet
"home-style" place to stay. Generally, they enjoy visiting with
the people off the superhighway and want to get away from the
sterilized atmosphere and sameness of hotels and motels.
Most people will either write to you ahead of time, inquiring
about the possibilities of staying at your home while in your
town or city. This means a bit of advertising on your part, or
listing your availability with a B&B broker. Some people will
check the local telephone listings, and the newspaper
advertisements when they arrive in a strange town. And some
people will just be driving across the country, come to a town or
city they think is interesting, and start driving through the
residential areas looking for Bed and Breakfast Inns.
Thus, you should have a small sign posed either in your front
yard or on the front of your house. This sign needn't be much
more than about two feet wide and about ten inches deep. It need
only state: BED AND BREAKFAST--Inquire Within or Call 123-4567.
For newspaper advertising, a similar listing in the personal
column of your local paper, particularly on Thursdays, Fridays
and Saturdays, will be all you'll need. But when it comes to the
yellow pages of your telephone and business directories, go with
a small display ad that describes in greater detail the comforts
and pleasures of your service.
Be sure to list your services with all the travel agencies in
your area. A brochure or a short synopsis of what you offer will
most assuredly give the travel agents an idea for steering
visitors your way. At the same time, listing your services in a
number of national travel magazines --particularly those that
cater to women--- will bring customers in for you.
Listing your services with a broker usually won't cost you
anything up front, but they will expect a certain
percentage--usually about 25% of the total bill. This same
arrangement applies with travel agents.
Now, suppose you're organized and ready to receive your first
customers. You greet them as host or hostess and offer to assist
them in getting situated in the room or rooms you have for them.
If they'd like to take a drive around your area and see the
points of interest, you do that. And then in the morning, serve
them a big, delicious breakfast.
You'll probably find that foreign visitors will want to stay
several days. With most people of this country who are just
travelling through your area, it'll be a one-night stopover.
Whatever, if they want to sleep comfortably through the night,
eat breakfast and be on their way, so be it. If they want to stay
around after breakfast and plan an itinerary for a compete visit
in your area, your assistance and help will be greatly
appreciated. (Remember those recommendations)!
That's it! The complete how and why of this tremendously
profitable business that's becoming more and more popular. It's
called Bed & Breakfast, and it's very definitely a low investment
idea. And you can parlay it into a very interesting and
comfortable income producing business--all from the comfort of
your own home!
among homeowners all across the country. It's called Bed and
Breakfast.
Basically, this is a transplant of European Hospitality, adapted
and refined to the American way of doing things. To foreign
visitors, it's the comfort and hospitality of home---staying
overnight "with people of the land" and enjoying a hearty
breakfast---without the traditional gaudiness and plastic
feelings visitors get from most big cities in the United States.
To U.S. citizens, it is a welcome alternative to the same old
hotel/motel circuit.
Now, all it takes is a spare bedroom, a good cook ad an outgoing
personality. Prices per night range from a low $25 to $100 or
more.
If you have an extra bedroom, a large home, or extra space in
your farm house, you have the necessary beginnings to start
making extra income as a Bed and Breakfast Inn. One of the
beautiful aspects of this idea is that so long as you're hosting
"overnight visitors" on a small scale no licenses will be
required. It's always best, however to check with your local
authorities just to be sure.
Naturally, your "visitors" will expect a clean, neat and
comfortable home. So assuming that your home meets these
prerequisites, and you have a spare bedroom, simply 'doll it up"
a bit. Make sure it's painted brightly, there's an outside
window, lots of room, closet space and bureau, and perhaps a
small writing desk, and a large comfortable bed, or twin beds.
Most foreign visitors will expect and appreciate a "quick tour"
of the interesting sights in your area. However, as your
particular popularity as a B&B Host grows, you'll find that a
lot of American tourists and business people on the road will
begin availing themselves of your hospitality. Certainly with
these people, it won't always be necessary to give the "Red
Carpet" visitors treatment.
Which brings us to the basic appeal of a Bed and Breakfast Inn.
Travelers seem to be looking for, and appreciate a quiet
"home-style" place to stay. Generally, they enjoy visiting with
the people off the superhighway and want to get away from the
sterilized atmosphere and sameness of hotels and motels.
Most people will either write to you ahead of time, inquiring
about the possibilities of staying at your home while in your
town or city. This means a bit of advertising on your part, or
listing your availability with a B&B broker. Some people will
check the local telephone listings, and the newspaper
advertisements when they arrive in a strange town. And some
people will just be driving across the country, come to a town or
city they think is interesting, and start driving through the
residential areas looking for Bed and Breakfast Inns.
Thus, you should have a small sign posed either in your front
yard or on the front of your house. This sign needn't be much
more than about two feet wide and about ten inches deep. It need
only state: BED AND BREAKFAST--Inquire Within or Call 123-4567.
For newspaper advertising, a similar listing in the personal
column of your local paper, particularly on Thursdays, Fridays
and Saturdays, will be all you'll need. But when it comes to the
yellow pages of your telephone and business directories, go with
a small display ad that describes in greater detail the comforts
and pleasures of your service.
Be sure to list your services with all the travel agencies in
your area. A brochure or a short synopsis of what you offer will
most assuredly give the travel agents an idea for steering
visitors your way. At the same time, listing your services in a
number of national travel magazines --particularly those that
cater to women--- will bring customers in for you.
Listing your services with a broker usually won't cost you
anything up front, but they will expect a certain
percentage--usually about 25% of the total bill. This same
arrangement applies with travel agents.
Now, suppose you're organized and ready to receive your first
customers. You greet them as host or hostess and offer to assist
them in getting situated in the room or rooms you have for them.
If they'd like to take a drive around your area and see the
points of interest, you do that. And then in the morning, serve
them a big, delicious breakfast.
You'll probably find that foreign visitors will want to stay
several days. With most people of this country who are just
travelling through your area, it'll be a one-night stopover.
Whatever, if they want to sleep comfortably through the night,
eat breakfast and be on their way, so be it. If they want to stay
around after breakfast and plan an itinerary for a compete visit
in your area, your assistance and help will be greatly
appreciated. (Remember those recommendations)!
That's it! The complete how and why of this tremendously
profitable business that's becoming more and more popular. It's
called Bed & Breakfast, and it's very definitely a low investment
idea. And you can parlay it into a very interesting and
comfortable income producing business--all from the comfort of
your own home!
8 antivirus terbaik rekomedasi dari
Believe it! You can easily make $50,000 in the next six months or less! After that, you can practically be guaranteed at least that much, but probably much more, every year for the rest of your life, without really working.
The way to accumulate this kind of wealth is with your own business of selling merchandise via The Party Plan. few other businesses can so easily give you this kind of wealth as quickly, and keep your income growing.
A recent questionnaire, circulated among hundreds of successful direct sales merchandisers across the country asked this question: "If you were to start over today, knowing what you know now, and could choose the one method of merchandising that would make you really rich in the shortest period of time, which would you select?" Of those questionnaires returned, 94% stated they would go with The Party Plan Method.
The sharp party plan operators (and the richest) simply hold motivational sales meetings for their sub-distributors about once a month. During these meetings, they are teaching their sub-distributors how to recruit new hosts and hostesses, or husband and wife host and hostess teams.
A host or hostess can be any person who is agreeable to holding a sales party at his or her house. Almost always, this person is rewarded for having the party with a percentage of the total business or a agreed upon special merchandise gift.
These people invite friends, neighbors and relatives to the party. Your sub-distributor doesn't have to do much more than make contact with the people willing to hold parties, supply the merchandise, and sometimes offer to help or be there to make sure everything goes smoothly.
Here's the kind of money you can realize with this business: Say you have ten sub-distributors, and each one arranges only five parties a month, and each party does $200 in gross business. That's a total of $10,000 per month in total volume. And from that total volume, you make only 30%. Figure it out for yourself. This would give you a personal income of $3,000 for thirty days in which you did no more than hold one or two motivational sales meetings!
Besides each party is at least guaranteed to give your sub-distributor at least two more hostesses for future parties, and those future parties will provide still more hostesses. this chain is endless, and will build as fast as you can keep up with it.
Choose an evening for your party--any evening excepting Friday through the weekend. Generally 7:30 is the most convenient time for the greatest number of people. If it's inconvenient for whatever reason to hold a party in your home, arrange with a friend to hold the first couple of parties.
Make up a list of 30 to 40 people you can invite to the party. They can be friends, neighbors, relatives or people you know from work, even acquaintances with whom you do business such as the check-out clerk where you buy your groceries or people you meet at the bus stop on your way to work.
After formally inviting these people, you then call to remind them of the party at least a couple of days before the date of the party. This is important, because of the original 40 people you invite, at least 15 will not show because it slipped their minds, last minute circumstances that force change in plans, and those that really weren't interested in the first place.
On the day of the party, get your merchandise display set up early. The party should be held in the largest room in the home---usually the living room--with the merchandise display the center of attraction.
The merchandise should be set out on a sturdy table covered with a good white or light colored cloth, and the merchandise should be arranged by group or type---the jewelry items together; perfumes bat oils and colognes together, crystal together, and so on.
Try to put a bit of imagination and showmanship into your merchandise display. This will have the effect of making your merchandise look much more valuable than it actually is. Those that do put a flair into their merchandise displays find that it increases their sales by as much as 25 percent over an ordinary showing.
For instances, a high intensity light focused on the display will cause the jewelry to sparkle, the stainless steel to gleam, and the brassware to glimmer like valuable heirlooms.
Another idea would be to tack a piece of velvet onto a 4 by 6 foot piece of plywood and use it to display rings, earrings, necklaces and watches.
In jewelry sales, another idea is to hang a mirror on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card table, covered with an expensive looking piece of material, place a dressing table type mirror on this table, with a chair available for your guests to sit at the table while they try on the various items. The guests then make their selections after determining how each item looks on them.
regardless of what you do to make it easier for your guests to select and buy, a hand mirror is an absolute must whenever you're showing jewelry. It would be wise to have several hand mirrors available---two for your merchandise display table, and an extra one on the 'admiration" table.
Besides your merchandise display, be sure also you're organized with your refreshments. These usually consist of coffee, tea, soft drinks, cookies, or other "nibble' items. The host or hostess usually makes arrangements in advance for one of the guests to assist with the serving of refreshments.
Be sure you have nametags for your guests, and a couple of felt tip marking pens. And don't forget the order forms. these should be standard two-piece self-carbon forms---one copy for your customers and the other for your files. The best idea is to buy the order forms. All these items are commonly available in stationery stores. Rubber stamp your name and address on each copy of each order form, at least a couple days in advance of the party.
Still another item to remember is your merchandise catalogs. Be sure you have a good supply on hand, rubber stamped with your name and address. Later on, when you're established and the money is rolling in, you can have your name and address imprinted on your catalogs.
If you don't have a merchandise catalog, consider making one of your own. A valuable and easy-to-follow- manual "HOW TO PREPARE YOUR OWN CATALOG" (book #1203) is currently available. Another manual that will be of special interest to you is the "CLOSEOUT MERCHANDISE MONEY MAKING MANUAL" (book # 1668). Both these manuals are available from the dealer who supplied this report.
While we're on the idea of catalogs, we'd like to point out that a lot of Party Plan Merchandisers are also dealers for the extra-income book catalog, "Unique Books". They feel that almost everyone is interested in extra income ideas, and the Unique Books catalog has a wide selection of reports and manuals describing supplemental income opportunities. Leaving one of the book catalogs with guests at the party results in an on going flow of book orders for months afterward.
Back to the Party Plan. about half hour before your guests are due to begin arriving, turn on all the lights in the room where the party is to be held. This will give the room a bright, warm feeling conductive to a party kind of atmosphere. And by all means, be sure to turn off all the radios, stereo and TV sets. Eliminate any and all noises from other rooms in your home that might distract the attention of your guests.
Every party should be planned, and follow a prescribed format agenda. This is because without a plan, it'll just be a gathering of people wasting time at your home instead of theirs. you must have a plan to know what to do next in order to achieve the desired results. Having a "pattern" is also the easiest way to teach others to duplicate your success, and idea of following a successful formula is a proven method of making the most sales in the least time.
Phase one is the greeting and get-acquainted time slot--about thirty minutes. The hostess greets the guests as they arrive, prints a name tag for each, introduce them around, gives them a catalog, points out the refreshments, and leads them into conversation with the other guests.
The second phase is the " game-playing"portion of your party. This phase is used to relax everybody and get them involved in the party. It should last about 15 to 20 minutes.
Next comes the merchandise presentation by the hostess, who shows and describes each item on display. If you have a jewelry available, ask different guests to try on particular items and show the others what these articles look like in use. the length of time spent on this phase of the party will depend in large on how much merchandise you have on display, but generally, you shouldn't spend more than about 20 minutes showing and describing your merchandise. Then give your guests about 10 to 15 minutes to personally inspect and try on the items that have aroused their interest.
You should mingle and converse with the guests during this time period in order to answer specific questions or explain the possible uses of an item, where it might look good in the buyer's home, and any interesting tidbits relating to where an item came from, how it was made, or the satisfaction of an earlier buyer.
When you seem to have answered all the questions, and everyone appears to have made their selections, start writing orders. Don't hesitate to ask for orders. Writing orders should take about 15 minutes, and then you should let the party begin winding down.
During this time, mingle with your guests and anyone showing a spark of interest should be approached with an offer to serve as a future host or hostess. As each guest starts to leave, thank them for coming and walk with them to the door.
The total length of your party shouldn't be much more than two hours. Time and time again, it's been proven that you can do everything necessary, and make the most sales in this period of time. You lose effectiveness and make fewer sales with appreciably more or less time.
There are a couple of proven ways to recruit new hosts or hostesses from the people attending your party. First of all, watch the guests as they are looking over the merchandise, examine, admire and wish for something they don't quite have enough extra money to buy. When you've determined that a particular guest wants a specific item but can't quite fit it into the budget, simply take her aside to a secluded corner of the room, and explain privately that you're willing to give her the item she has been looking at and wanting, if she will agree to invite her friends and relatives to a party in her home.
This approach works almost every time, and your only expense is the wholesale price of the item you give her as a free give.
The second sure-fire approach is to offer a cash incentive. You do this by offering to allow 5% to 10% of the total sales volume resulting from the party staged for you by this type of recruit. Ther's a plus factor for you on this one, because you'll be getting the enthusiastic participation of the host or hostess on the selling side. Once you've explained to them how your program works, they'll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening.
When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the "Show Biz" flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make it a big production of it as well. Don't forget to invite the "guest of honor" to your next scheduled party for the big presentation.
During these presentations many of the other guests will be favorably impressed, and as a consequence will ask for details.
Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask you guest as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay for a few minutes in order to work out the details.
You should have an Appointment Book for this scheduling. Simply ask what date would be favorable for them, mark that date in the book, along with the name and address and telephone number. Then assure each that you'll call in the next day or two to work out the details.
Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalog these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.
Some party plan merchandisers also run small classified ads in the area newspapers. This advertising plays up to the opportunities available to make regular commission checks (extra income) simply by holding parties in their home. people interested are invited to phone for more details. response to this kind of ad is generally very good, with the conversion rate better than sixty percent!
Most people tend to feel party plan merchandising is exclusive to women, but don't you believe it! It's true that women generally establish themselves more rapidly than men with this kind of sales operation, but over the long haul there are just as many men operating successful party plan sales operations as there are women.
Men are usually not as adept in establishing social "chit-chat" relationships as women. Therefore, the man who wants in on the vast potential of party plan merchandising should consider working with a women.
A husband and wife partnership is an ideal working arrangement. An acquaintance, girlfriend or relative will often work out just as successfully. The basic requirement is simply that the "couple" must function as a team, with the individual talents of one complementing those of the other.
Probably one of the greatest secrets of success with this kind of sales operation is that in order to make the sales, and talk about $400 parties, you must have the widest selection of merchandise possible.
Many beginners, not understanding that offering the potential buyers a wide and varied selection of items to choose from is what builds your profits in a hurry, base their entire merchandising plan around a selection that's of special interest or particularly appealing to themselves It's all right to include the items that you especially like, but don't base your entire merchandise line on the things you like you're selling to others not yourself!
Most successful party plan merchandisers advise that you should display at least forty different items, and more if you have the supplier contacts or the buying expertise. The actual decisions on which products to carry and display at your parties should be based upon these four factors: 1) The kinds of gift items, personal decor articles and general merchandise the people in your area are buying; 2) The style or fads currently in vogue in your area; 3) Contacts with enough suppliers who can furnish you with the kind of merchandise your potential buyers want; 4) Your ability to shop among the various suppliers, and verify that you are getting the very best merchandise value obtainable.
Still another point to consider before buying merchandise to display and sell; Do the prices you're having to pay for your products wholesale allow you enough room for a reasonable profit when compared to your time and expense?
Do some market research relative to your ambitions; get answers to the questions we've set forth for you, and when you're satisfied that you understand the workings of Party Plan Merchandising, grab the opportunity and run with it!
The way to accumulate this kind of wealth is with your own business of selling merchandise via The Party Plan. few other businesses can so easily give you this kind of wealth as quickly, and keep your income growing.
A recent questionnaire, circulated among hundreds of successful direct sales merchandisers across the country asked this question: "If you were to start over today, knowing what you know now, and could choose the one method of merchandising that would make you really rich in the shortest period of time, which would you select?" Of those questionnaires returned, 94% stated they would go with The Party Plan Method.
The sharp party plan operators (and the richest) simply hold motivational sales meetings for their sub-distributors about once a month. During these meetings, they are teaching their sub-distributors how to recruit new hosts and hostesses, or husband and wife host and hostess teams.
A host or hostess can be any person who is agreeable to holding a sales party at his or her house. Almost always, this person is rewarded for having the party with a percentage of the total business or a agreed upon special merchandise gift.
These people invite friends, neighbors and relatives to the party. Your sub-distributor doesn't have to do much more than make contact with the people willing to hold parties, supply the merchandise, and sometimes offer to help or be there to make sure everything goes smoothly.
Here's the kind of money you can realize with this business: Say you have ten sub-distributors, and each one arranges only five parties a month, and each party does $200 in gross business. That's a total of $10,000 per month in total volume. And from that total volume, you make only 30%. Figure it out for yourself. This would give you a personal income of $3,000 for thirty days in which you did no more than hold one or two motivational sales meetings!
Besides each party is at least guaranteed to give your sub-distributor at least two more hostesses for future parties, and those future parties will provide still more hostesses. this chain is endless, and will build as fast as you can keep up with it.
Choose an evening for your party--any evening excepting Friday through the weekend. Generally 7:30 is the most convenient time for the greatest number of people. If it's inconvenient for whatever reason to hold a party in your home, arrange with a friend to hold the first couple of parties.
Make up a list of 30 to 40 people you can invite to the party. They can be friends, neighbors, relatives or people you know from work, even acquaintances with whom you do business such as the check-out clerk where you buy your groceries or people you meet at the bus stop on your way to work.
After formally inviting these people, you then call to remind them of the party at least a couple of days before the date of the party. This is important, because of the original 40 people you invite, at least 15 will not show because it slipped their minds, last minute circumstances that force change in plans, and those that really weren't interested in the first place.
On the day of the party, get your merchandise display set up early. The party should be held in the largest room in the home---usually the living room--with the merchandise display the center of attraction.
The merchandise should be set out on a sturdy table covered with a good white or light colored cloth, and the merchandise should be arranged by group or type---the jewelry items together; perfumes bat oils and colognes together, crystal together, and so on.
Try to put a bit of imagination and showmanship into your merchandise display. This will have the effect of making your merchandise look much more valuable than it actually is. Those that do put a flair into their merchandise displays find that it increases their sales by as much as 25 percent over an ordinary showing.
For instances, a high intensity light focused on the display will cause the jewelry to sparkle, the stainless steel to gleam, and the brassware to glimmer like valuable heirlooms.
Another idea would be to tack a piece of velvet onto a 4 by 6 foot piece of plywood and use it to display rings, earrings, necklaces and watches.
In jewelry sales, another idea is to hang a mirror on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card table, covered with an expensive looking piece of material, place a dressing table type mirror on this table, with a chair available for your guests to sit at the table while they try on the various items. The guests then make their selections after determining how each item looks on them.
regardless of what you do to make it easier for your guests to select and buy, a hand mirror is an absolute must whenever you're showing jewelry. It would be wise to have several hand mirrors available---two for your merchandise display table, and an extra one on the 'admiration" table.
Besides your merchandise display, be sure also you're organized with your refreshments. These usually consist of coffee, tea, soft drinks, cookies, or other "nibble' items. The host or hostess usually makes arrangements in advance for one of the guests to assist with the serving of refreshments.
Be sure you have nametags for your guests, and a couple of felt tip marking pens. And don't forget the order forms. these should be standard two-piece self-carbon forms---one copy for your customers and the other for your files. The best idea is to buy the order forms. All these items are commonly available in stationery stores. Rubber stamp your name and address on each copy of each order form, at least a couple days in advance of the party.
Still another item to remember is your merchandise catalogs. Be sure you have a good supply on hand, rubber stamped with your name and address. Later on, when you're established and the money is rolling in, you can have your name and address imprinted on your catalogs.
If you don't have a merchandise catalog, consider making one of your own. A valuable and easy-to-follow- manual "HOW TO PREPARE YOUR OWN CATALOG" (book #1203) is currently available. Another manual that will be of special interest to you is the "CLOSEOUT MERCHANDISE MONEY MAKING MANUAL" (book # 1668). Both these manuals are available from the dealer who supplied this report.
While we're on the idea of catalogs, we'd like to point out that a lot of Party Plan Merchandisers are also dealers for the extra-income book catalog, "Unique Books". They feel that almost everyone is interested in extra income ideas, and the Unique Books catalog has a wide selection of reports and manuals describing supplemental income opportunities. Leaving one of the book catalogs with guests at the party results in an on going flow of book orders for months afterward.
Back to the Party Plan. about half hour before your guests are due to begin arriving, turn on all the lights in the room where the party is to be held. This will give the room a bright, warm feeling conductive to a party kind of atmosphere. And by all means, be sure to turn off all the radios, stereo and TV sets. Eliminate any and all noises from other rooms in your home that might distract the attention of your guests.
Every party should be planned, and follow a prescribed format agenda. This is because without a plan, it'll just be a gathering of people wasting time at your home instead of theirs. you must have a plan to know what to do next in order to achieve the desired results. Having a "pattern" is also the easiest way to teach others to duplicate your success, and idea of following a successful formula is a proven method of making the most sales in the least time.
Phase one is the greeting and get-acquainted time slot--about thirty minutes. The hostess greets the guests as they arrive, prints a name tag for each, introduce them around, gives them a catalog, points out the refreshments, and leads them into conversation with the other guests.
The second phase is the " game-playing"portion of your party. This phase is used to relax everybody and get them involved in the party. It should last about 15 to 20 minutes.
Next comes the merchandise presentation by the hostess, who shows and describes each item on display. If you have a jewelry available, ask different guests to try on particular items and show the others what these articles look like in use. the length of time spent on this phase of the party will depend in large on how much merchandise you have on display, but generally, you shouldn't spend more than about 20 minutes showing and describing your merchandise. Then give your guests about 10 to 15 minutes to personally inspect and try on the items that have aroused their interest.
You should mingle and converse with the guests during this time period in order to answer specific questions or explain the possible uses of an item, where it might look good in the buyer's home, and any interesting tidbits relating to where an item came from, how it was made, or the satisfaction of an earlier buyer.
When you seem to have answered all the questions, and everyone appears to have made their selections, start writing orders. Don't hesitate to ask for orders. Writing orders should take about 15 minutes, and then you should let the party begin winding down.
During this time, mingle with your guests and anyone showing a spark of interest should be approached with an offer to serve as a future host or hostess. As each guest starts to leave, thank them for coming and walk with them to the door.
The total length of your party shouldn't be much more than two hours. Time and time again, it's been proven that you can do everything necessary, and make the most sales in this period of time. You lose effectiveness and make fewer sales with appreciably more or less time.
There are a couple of proven ways to recruit new hosts or hostesses from the people attending your party. First of all, watch the guests as they are looking over the merchandise, examine, admire and wish for something they don't quite have enough extra money to buy. When you've determined that a particular guest wants a specific item but can't quite fit it into the budget, simply take her aside to a secluded corner of the room, and explain privately that you're willing to give her the item she has been looking at and wanting, if she will agree to invite her friends and relatives to a party in her home.
This approach works almost every time, and your only expense is the wholesale price of the item you give her as a free give.
The second sure-fire approach is to offer a cash incentive. You do this by offering to allow 5% to 10% of the total sales volume resulting from the party staged for you by this type of recruit. Ther's a plus factor for you on this one, because you'll be getting the enthusiastic participation of the host or hostess on the selling side. Once you've explained to them how your program works, they'll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening.
When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the "Show Biz" flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make it a big production of it as well. Don't forget to invite the "guest of honor" to your next scheduled party for the big presentation.
During these presentations many of the other guests will be favorably impressed, and as a consequence will ask for details.
Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask you guest as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay for a few minutes in order to work out the details.
You should have an Appointment Book for this scheduling. Simply ask what date would be favorable for them, mark that date in the book, along with the name and address and telephone number. Then assure each that you'll call in the next day or two to work out the details.
Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalog these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.
Some party plan merchandisers also run small classified ads in the area newspapers. This advertising plays up to the opportunities available to make regular commission checks (extra income) simply by holding parties in their home. people interested are invited to phone for more details. response to this kind of ad is generally very good, with the conversion rate better than sixty percent!
Most people tend to feel party plan merchandising is exclusive to women, but don't you believe it! It's true that women generally establish themselves more rapidly than men with this kind of sales operation, but over the long haul there are just as many men operating successful party plan sales operations as there are women.
Men are usually not as adept in establishing social "chit-chat" relationships as women. Therefore, the man who wants in on the vast potential of party plan merchandising should consider working with a women.
A husband and wife partnership is an ideal working arrangement. An acquaintance, girlfriend or relative will often work out just as successfully. The basic requirement is simply that the "couple" must function as a team, with the individual talents of one complementing those of the other.
Probably one of the greatest secrets of success with this kind of sales operation is that in order to make the sales, and talk about $400 parties, you must have the widest selection of merchandise possible.
Many beginners, not understanding that offering the potential buyers a wide and varied selection of items to choose from is what builds your profits in a hurry, base their entire merchandising plan around a selection that's of special interest or particularly appealing to themselves It's all right to include the items that you especially like, but don't base your entire merchandise line on the things you like you're selling to others not yourself!
Most successful party plan merchandisers advise that you should display at least forty different items, and more if you have the supplier contacts or the buying expertise. The actual decisions on which products to carry and display at your parties should be based upon these four factors: 1) The kinds of gift items, personal decor articles and general merchandise the people in your area are buying; 2) The style or fads currently in vogue in your area; 3) Contacts with enough suppliers who can furnish you with the kind of merchandise your potential buyers want; 4) Your ability to shop among the various suppliers, and verify that you are getting the very best merchandise value obtainable.
Still another point to consider before buying merchandise to display and sell; Do the prices you're having to pay for your products wholesale allow you enough room for a reasonable profit when compared to your time and expense?
Do some market research relative to your ambitions; get answers to the questions we've set forth for you, and when you're satisfied that you understand the workings of Party Plan Merchandising, grab the opportunity and run with it!
7 keajaiban dunia baru yang mengagumkan
One of the easiest (and best) ways of making extra money is by collecting old newspapers and selling them to a "recycling plant" in your area.
Just look around your own home--in the garage or the basement. What do you do with the old newspapers after you've read them? Most likely they are piled up in a corner of the garage or basement until one of your kids asks if he can haul them off for the school or cub scout paper drive. Or maybe your wife and kids get ambitious some weekend, clean out the garage and haul all those newspapers off to the collection truck at the local shopping center.
It's true that selling stacks of newspapers you've accumulated during the past couple of months or so won't make you rich, or really mount to much of an extra income. But think about the stacks of old newspapers you would have if you were to collect and haul away for the people in your neighborhood--say a ten-pound stack of newspapers from each house on your street every Saturday. The picture changes, doesn't it?
If you're serious, and get yourself properly organized, you can easily make $300 or more every weekend.
Right now,the going rate for old newspapers is about $50 a ton, depending upon your area. Most recycling depots prefer the paper lose rather than bundled or sacked. Check with the recycling plant you plan to sell to before delivery to them. Cardboard--ordinary cardboard boxes that have been flattened--is bring approximately $75 a ton. If you're going to collect old newspapers, you may just as well take cardboard too. Most people have old boxes around that are just taking up space, ad some will even pay you to get rid of them.
You start clearing a space in your garage for storage. One side of a two-car garage, or just an 8 by 12 foot space would be sufficient. If you have a garden shed that is dry, that would work well also. Some collectors even rent space in a neighborhood mini-warehouse.
Next, you should place and ad in your community newspaper or the weekly shopping news, something like this: Junk, old newspapers and cardboard boxes hauled away. Phone 123-4567. Then visit your neighbors. Tell them you are collecting and hauling away all the old newspapers and boxes in te neighborhood each week. You might offer them $5 a month if they' have everything ready fr you when you make your weekend collection round.
On Saturdays, starting at about 9:00 a.m., rent an open trailer and hitch it to your car. if you have a pick-up truck, so much the better. With your wife and kids, a coupe of neighbor boys, or perhaps a couple of teenage "huskies" you've hired through your local high school, start making your rounds.
You drive the car with the trailer. Your helpers, one on each side of the street, knock on each door and ask the residents if they have any old newspapers or cardboard boxes you can haul away for them.
It would be advantageous for you to have a large sign on each side of your trailer, and on each side of the car as well. It might read: Paper Collection Service.
Visit the people you've talked to on your block first. That will give you some paper in the trailer and from there, you just expand. Go to the next block and the next, driving up and down the streets, visiting, stopping at all the homes, in an ever expanding ripple from your own street.
When your trailer is full of old newspapers, you can either take them directly to your recycling plant and sell the load, or take them to your storage area, unload them, and get everything organized. It's very important, though, that you get right back to the job of knocking on doors and collecting more newspapers and cardboard.
Some people will (foolishly) collect a load, take it in for sale, and then waste the time gloating over the easy money they've just made. One load won't make you rich or even pay for your time. Get right back on the job and collect as many loads as the daylight hours will allow.
Make the same rounds; follow the same collection route, at least once every two weeks. Once you've got the routine working well, you'll be ready to hire a couple of high school or college students to help, perhaps with another car and trailer.
The best way to pay your help is with a percentage of the tonnage you sell. And then too, once you have it all together, you'll want to go with a truck or trailer that allows you to haul a couple of tons of paper per load.
It's important that you make regular rounds, calling on the same houses regularly. After about six months of this, you'll be ready to open a local recycling depot.
This simply means taking the accumulation of paper out of your home or garden shed ad moving it to a business location. Because of your advertising in the newspapers, and the sign on your truck or trailer, people will be calling you during the week to come and pick up paper they have ready for you. Also, your neighbors will very likely be dropping by with armloads of paper for you from time to time, as well. Specifically, these are the reasons you'll need storage space to store paper in your garage or other storage area until you have enough to load up and take to the recycling plant.
One of the best locations for your recycling depot is an abandoned or closed down service station perhaps a vacant , or even a corner of a large shopping center parking ara. You'll need a scale (you can rent or lease one of these for a small amount), and a quick set-up tent or large truck.
What you want to do is establish a location where people can come to you They bring their newspapers and two cents a pound for cardboard boxes. You an hire someone to man this center for you during the day, or perhaps only open between 4 and 6 o'clock in the afternoons. Advertise your hours, and be dependable, so that people can count on you.
Even though you have a collection depot, you'll still want to continue your weekend collection rounds. But with a collection depot,you can hire other people to do the driving, knock on doors,make the collections and transfer their loads into the depot facility. If it's a big truck or trailer, you'll be selling ten to fifteen tons of paper whenever you make your trips to te recycling plant.
Another important thing you should think about doing is getting the whole community involved with you. Get them to thinking about recycling paper and selling to you. Run some promotions; work for free publicity;and be conspicuous. Don't be embarrassed; everyone is aware of te need for recycling everting that can be recycled. And you'll be admired as someone with the ambition to make it happen, picking up a good second income while you're doing it.
The complete business start-up manual HOW TO START YOUR OWN PAPER RECYCLING SERVICE, can be obtained from the distributor who supplied this report. Ask for Manual #3316
Just look around your own home--in the garage or the basement. What do you do with the old newspapers after you've read them? Most likely they are piled up in a corner of the garage or basement until one of your kids asks if he can haul them off for the school or cub scout paper drive. Or maybe your wife and kids get ambitious some weekend, clean out the garage and haul all those newspapers off to the collection truck at the local shopping center.
It's true that selling stacks of newspapers you've accumulated during the past couple of months or so won't make you rich, or really mount to much of an extra income. But think about the stacks of old newspapers you would have if you were to collect and haul away for the people in your neighborhood--say a ten-pound stack of newspapers from each house on your street every Saturday. The picture changes, doesn't it?
If you're serious, and get yourself properly organized, you can easily make $300 or more every weekend.
Right now,the going rate for old newspapers is about $50 a ton, depending upon your area. Most recycling depots prefer the paper lose rather than bundled or sacked. Check with the recycling plant you plan to sell to before delivery to them. Cardboard--ordinary cardboard boxes that have been flattened--is bring approximately $75 a ton. If you're going to collect old newspapers, you may just as well take cardboard too. Most people have old boxes around that are just taking up space, ad some will even pay you to get rid of them.
You start clearing a space in your garage for storage. One side of a two-car garage, or just an 8 by 12 foot space would be sufficient. If you have a garden shed that is dry, that would work well also. Some collectors even rent space in a neighborhood mini-warehouse.
Next, you should place and ad in your community newspaper or the weekly shopping news, something like this: Junk, old newspapers and cardboard boxes hauled away. Phone 123-4567. Then visit your neighbors. Tell them you are collecting and hauling away all the old newspapers and boxes in te neighborhood each week. You might offer them $5 a month if they' have everything ready fr you when you make your weekend collection round.
On Saturdays, starting at about 9:00 a.m., rent an open trailer and hitch it to your car. if you have a pick-up truck, so much the better. With your wife and kids, a coupe of neighbor boys, or perhaps a couple of teenage "huskies" you've hired through your local high school, start making your rounds.
You drive the car with the trailer. Your helpers, one on each side of the street, knock on each door and ask the residents if they have any old newspapers or cardboard boxes you can haul away for them.
It would be advantageous for you to have a large sign on each side of your trailer, and on each side of the car as well. It might read: Paper Collection Service.
Visit the people you've talked to on your block first. That will give you some paper in the trailer and from there, you just expand. Go to the next block and the next, driving up and down the streets, visiting, stopping at all the homes, in an ever expanding ripple from your own street.
When your trailer is full of old newspapers, you can either take them directly to your recycling plant and sell the load, or take them to your storage area, unload them, and get everything organized. It's very important, though, that you get right back to the job of knocking on doors and collecting more newspapers and cardboard.
Some people will (foolishly) collect a load, take it in for sale, and then waste the time gloating over the easy money they've just made. One load won't make you rich or even pay for your time. Get right back on the job and collect as many loads as the daylight hours will allow.
Make the same rounds; follow the same collection route, at least once every two weeks. Once you've got the routine working well, you'll be ready to hire a couple of high school or college students to help, perhaps with another car and trailer.
The best way to pay your help is with a percentage of the tonnage you sell. And then too, once you have it all together, you'll want to go with a truck or trailer that allows you to haul a couple of tons of paper per load.
It's important that you make regular rounds, calling on the same houses regularly. After about six months of this, you'll be ready to open a local recycling depot.
This simply means taking the accumulation of paper out of your home or garden shed ad moving it to a business location. Because of your advertising in the newspapers, and the sign on your truck or trailer, people will be calling you during the week to come and pick up paper they have ready for you. Also, your neighbors will very likely be dropping by with armloads of paper for you from time to time, as well. Specifically, these are the reasons you'll need storage space to store paper in your garage or other storage area until you have enough to load up and take to the recycling plant.
One of the best locations for your recycling depot is an abandoned or closed down service station perhaps a vacant , or even a corner of a large shopping center parking ara. You'll need a scale (you can rent or lease one of these for a small amount), and a quick set-up tent or large truck.
What you want to do is establish a location where people can come to you They bring their newspapers and two cents a pound for cardboard boxes. You an hire someone to man this center for you during the day, or perhaps only open between 4 and 6 o'clock in the afternoons. Advertise your hours, and be dependable, so that people can count on you.
Even though you have a collection depot, you'll still want to continue your weekend collection rounds. But with a collection depot,you can hire other people to do the driving, knock on doors,make the collections and transfer their loads into the depot facility. If it's a big truck or trailer, you'll be selling ten to fifteen tons of paper whenever you make your trips to te recycling plant.
Another important thing you should think about doing is getting the whole community involved with you. Get them to thinking about recycling paper and selling to you. Run some promotions; work for free publicity;and be conspicuous. Don't be embarrassed; everyone is aware of te need for recycling everting that can be recycled. And you'll be admired as someone with the ambition to make it happen, picking up a good second income while you're doing it.
The complete business start-up manual HOW TO START YOUR OWN PAPER RECYCLING SERVICE, can be obtained from the distributor who supplied this report. Ask for Manual #3316
10 tempat terindah diindonesia
Pick almost any city or town in the country, drive through any
middle class neighborhood or residential area on the weekend, and
you're sure to spot at least a half dozen garage sales.
What's being sold at these garage sales? The accumulated "junk"
people no longer use or want taking up space in or around their
homes. Are they making any money with these garage sales? You'd
better believe they're making money! It's not at all uncommon to
make $600 with a weekend garage sale. It is hard to put on a
profitable garage sale? Well, yes and no. It really does take
some of your time, and also requires an awareness of a few
merchandising tactics. But the problem in running a successful
garage sale are small in comparison to the profits.
Who are the buyers, and how do you get them to come to your
garage sale? Your customers are going to be "everybody," and you
get them over to your garage with a little bit of advertising and
promotion.
Let's look at the background: Everybody accumulates the kind of
garage sale items that other people are searching for, and are
willing to buy. These items range from no longer wanted or
outgrown items of clothing, to furniture, tools, knick-knacks,
books, pictures and toys. Many garage sale items are objects of
merchandise purchased on impulse, and later found to be not what
the buyer wanted. He discovered too late that he really didn't
have a use for it, or he no longer has a need for it. Many items
found at garage sales are gifts that have been given to the
seller, but are the wrong size or incorrect choice for the
recipient.
The problem wit most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them. Many
people don't know how to stage a garage sale, and many other
people feel that putting on a garage sale is just too much bother
and work.
This is where you enter the picture. Your enterprise will be an
ongoing garage sale of items donated and collected from these
people who lack the inclination to put on a garage sales of their
own.
Step one is education: Spend a few weeks visiting all the garage
sales, swap meets and flea markets in your area. Find out what's
being offered for sale, what people are buying, and how the
merchandise is being sold. generally an item is tagged with a
price, but the seller is open to almost any reasonable offer from
the customer. Another thing you want to make a mental not of is
the way the merchandise is displayed and how the customers are
allowed to browse.
You start your own garage sale by cleaning out your basement,
attic, closets and garage. Talk to your relatives and friends;
tell them what you're going to do and ask them for donations of
no longer used or unwanted items. It's here that you'll get your
first experience in negotiating, and finally, an agreement for
you to display and sell other people's merchandise for a
percentage of the sale price. You'll find people explaining that
they really don't have a use for a specific item or thy really
don't want to keep storing it, but because of sentimental
reasons, "just hate to give it away."
Once you've had a little experience with this type of seller, you
will be able to advertise in the newspaper that you buy garage
sale items, or take them on consignment for a percentage of the
final sales price.
It's best that your wife handle the garage sale itself---greets
potential customers, "shows them around,"and generally engages
them in conversation. If it's a woman staging the garage sale,
then arrangements should be made to have another woman "mind the
store" while she's out digging up more items for sale.
The advertising angle is really quite simple, and shouldn't cost
very much either. You should run an ad in your area shopper's
newspaper for about three days in advance of, and up through the
day of your sale. Once you're operating on a full-time , every
day of the week schedule, you'll want to change your ad schedule
and the style of your advertising. But in getting started, go
with small classified ads simply announcing your garage sale,
emphasizing that you've got something of interest to
everyone--everything form A to Z. To get ideas on how to write
your ad, check your newspaper for a week or so; cut out all the
garage sale ads you can find; paste them up on a piece of paper.
Then, with a bit of critical analysis, you'll be able to
determine how to write a good ad of your own by determining the
good and bad in the ads you've collected. Something to remember:
The bigger and better you sale, the bigger and better your
"getting started" ads should be. And the secret to outstanding
garage sale profits is in having the widest or largest selection
of merchandise.
You should have made an old-fashioned "sandwich board" sign to
display in front of your house when your garage sale is open for
business. This will pull in your neighbors, if you haven't
already informed them, and attract the people driving by.
Sandwich boards are sometimes set out at key traffic
intersections nor far from the site of the garage sale, to
attract attention and point the way. (Check local ordinances to
see if this is permitted in your area.)
Another "sign idea" practiced by a few sharp operators is the old
"Burma Shave" roadside pointers. Here, you simply take a few
pieces of cardboard and tack onto the power poles a about 200
yards intervals on a thoroughfare leading to your garage sale.
You'll create a lot of traffic for yourself! Simply visit the
public library and check out a book on limericks, adapt the ones
you find humorous, and start making signs. Once word here Though:
Be sure to check your local ordinances before you start nailing
signs to power poles.
By all means, search out and use all the free bulletin boards in
your area. It's better, and usually much more profitable, to take
the time to make up and attention grabbing circular you can post
on these bulletin boards than just using a written 3 by 5 card
announcement.
To do this, pick up some "transfer lettering," go thru your
newspapers and old magazines for interesting illustrations,
graphics and pictures, then with a little bit of imagination,
makeup an 81/2 by 11 poster type announcement of your sale. When
you've got it pasted up, take it to any quick print shop ad have
them print up 50 to 100 copies for you. The cost should not come
to more than six or seven dollars.
If you make this "circular/poster" up with versatility and
long-time usage in mid, you can use it over and over again,
simply by pasting a new date. In case you were puzzled when we
talk about "pasting" this is simply pasting another piece of
paper on to the overall page. Say you have a circular with a date
of Wednesday March 1st, and you want it to read Thursday, July
16th. Rather than do the whole thing over, simply write out the
new date with your transfer letters on a separate sheet of paper,
cut it out to fit in the space occupied by the old date, and
paste the new date over the old date. A good paste to use for
this purpose is rubber cement. That's all there is to it; the
printer does the rest.
Now let's talk about the 'insider secrets" of drawing people into
your sale, and merchandising "gimmicks' that will result in the
maximum sales and profit for you. First,
call attention to your sale. Don't be shy, bashful, or
self-conscious about letting everybody for miles about know that
you're having a garage sale. Some sharp operators do the next
best thing to having the Goodyear blimp overhead: They rent
miniature blimps, send them up above the housetops, and tether
them there on their sale days. Of course this giant balloon or
miniature blimp has some sort of sign on the side of it, inviting
people to the garage sale! this is one of the strongest available
advertising ideas for pulling "traffic' to a sale of any kind.
For more details, write to Pie-In-The-Sky Company, PO Box 5267,
San Mateo, CA 94402.
You have to give your sale some flair. Put some posts up across
the front of the property and run some twisted cree paper between
them. Even better than crepe paper, run some brightly colored
ribbons. Invest in some colorful pennants and fly them from
temporary flag poles. And don't forget the balloons!
Make your garage sale a fun kind of event with clusters of
balloons anchored to your display tables and racks. Be sure to
"float" them well above the heads of your customers as they are
browsing through your merchandise displays.
Cover your display tables with colorful cloths. Don't hesitate to
use bright colors with busy patterns. Regardless of what you
sell, effective display is still predominately essential!
You cannot "dump" items haphazardly on a table, sit down and
expect to realize great profits. The people doing the most
business---making the most sales--are the ones with interesting
displays, action and color.
Try to have as wide a selection of colors as possible in your
clothing racks, and mix them for a rainbow effect. Make sure that
your jewelry items shine and sparkle. Arrange them in and with
jewelry boxes, jewelry ladders and other items sold for the
purpose of showing off jewelry while keeping it neatly organized.
We know of one lady who regularly arranges jewelry items in a
battery operated lazy susan. Seeing this jewelry slowly turning
on the lazy susan never fails to draw attention.
Think about it, and then study the methods of display used by
"rack jobbers" in the stores in your area. These are the wire
racks that usually hold card packaged items. This kind of display
rack would lend itself beautifully for anchoring a cluster of
balloons. Keep these things in mind, and build your individual
displays as part of the whole; make it pleasing to the eye as
well as convenient for your customers to browse through and
select the items that appeal to them.
Look for some kind of interesting and unusual item to call
attention to your sale--something you can set up or park in front
of your house during your sale. Some of the displays we've seen
along these lines include a horse-drawn surrey, a restored Model
T, and old farm plow. But anything of an unusual and interesting
nature will do the trick for you. One couple we know put up a
display using a manikin dressed in an old time farm bonnet, long
dress and apron. The display depicted a farm woman of old,
washing clothes with a scrub board and two steel wash tubs. You
have to believe this drew crowds and made people talk!
Wherever your imagination takes you, you have to be different and
distinctive, or you'll get lost in the hundreds of garage sales
going on all around you. If you'll take the time to employ a bit
of imagination and set your sales up with the kind of flair we've
been talking about, you'll not just draw the crowds, you'll end
up being the one holding the most profits.
It's almost a compulsion of many women to go shopping, to search
for the interesting and sometimes rare and valuable items. This
fact will keep you as busy as you'll ever want to be--staging and
holding garage sales. The market is so vast, and the appetite so
varied, that anything from a brass bedstead to a used dairy of
somebody's long-forgotten grandmother will sell, and sell fast at
garage sales. Put it all together, use a little imagination, and
you'll easily make all the money you want!
middle class neighborhood or residential area on the weekend, and
you're sure to spot at least a half dozen garage sales.
What's being sold at these garage sales? The accumulated "junk"
people no longer use or want taking up space in or around their
homes. Are they making any money with these garage sales? You'd
better believe they're making money! It's not at all uncommon to
make $600 with a weekend garage sale. It is hard to put on a
profitable garage sale? Well, yes and no. It really does take
some of your time, and also requires an awareness of a few
merchandising tactics. But the problem in running a successful
garage sale are small in comparison to the profits.
Who are the buyers, and how do you get them to come to your
garage sale? Your customers are going to be "everybody," and you
get them over to your garage with a little bit of advertising and
promotion.
Let's look at the background: Everybody accumulates the kind of
garage sale items that other people are searching for, and are
willing to buy. These items range from no longer wanted or
outgrown items of clothing, to furniture, tools, knick-knacks,
books, pictures and toys. Many garage sale items are objects of
merchandise purchased on impulse, and later found to be not what
the buyer wanted. He discovered too late that he really didn't
have a use for it, or he no longer has a need for it. Many items
found at garage sales are gifts that have been given to the
seller, but are the wrong size or incorrect choice for the
recipient.
The problem wit most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them. Many
people don't know how to stage a garage sale, and many other
people feel that putting on a garage sale is just too much bother
and work.
This is where you enter the picture. Your enterprise will be an
ongoing garage sale of items donated and collected from these
people who lack the inclination to put on a garage sales of their
own.
Step one is education: Spend a few weeks visiting all the garage
sales, swap meets and flea markets in your area. Find out what's
being offered for sale, what people are buying, and how the
merchandise is being sold. generally an item is tagged with a
price, but the seller is open to almost any reasonable offer from
the customer. Another thing you want to make a mental not of is
the way the merchandise is displayed and how the customers are
allowed to browse.
You start your own garage sale by cleaning out your basement,
attic, closets and garage. Talk to your relatives and friends;
tell them what you're going to do and ask them for donations of
no longer used or unwanted items. It's here that you'll get your
first experience in negotiating, and finally, an agreement for
you to display and sell other people's merchandise for a
percentage of the sale price. You'll find people explaining that
they really don't have a use for a specific item or thy really
don't want to keep storing it, but because of sentimental
reasons, "just hate to give it away."
Once you've had a little experience with this type of seller, you
will be able to advertise in the newspaper that you buy garage
sale items, or take them on consignment for a percentage of the
final sales price.
It's best that your wife handle the garage sale itself---greets
potential customers, "shows them around,"and generally engages
them in conversation. If it's a woman staging the garage sale,
then arrangements should be made to have another woman "mind the
store" while she's out digging up more items for sale.
The advertising angle is really quite simple, and shouldn't cost
very much either. You should run an ad in your area shopper's
newspaper for about three days in advance of, and up through the
day of your sale. Once you're operating on a full-time , every
day of the week schedule, you'll want to change your ad schedule
and the style of your advertising. But in getting started, go
with small classified ads simply announcing your garage sale,
emphasizing that you've got something of interest to
everyone--everything form A to Z. To get ideas on how to write
your ad, check your newspaper for a week or so; cut out all the
garage sale ads you can find; paste them up on a piece of paper.
Then, with a bit of critical analysis, you'll be able to
determine how to write a good ad of your own by determining the
good and bad in the ads you've collected. Something to remember:
The bigger and better you sale, the bigger and better your
"getting started" ads should be. And the secret to outstanding
garage sale profits is in having the widest or largest selection
of merchandise.
You should have made an old-fashioned "sandwich board" sign to
display in front of your house when your garage sale is open for
business. This will pull in your neighbors, if you haven't
already informed them, and attract the people driving by.
Sandwich boards are sometimes set out at key traffic
intersections nor far from the site of the garage sale, to
attract attention and point the way. (Check local ordinances to
see if this is permitted in your area.)
Another "sign idea" practiced by a few sharp operators is the old
"Burma Shave" roadside pointers. Here, you simply take a few
pieces of cardboard and tack onto the power poles a about 200
yards intervals on a thoroughfare leading to your garage sale.
You'll create a lot of traffic for yourself! Simply visit the
public library and check out a book on limericks, adapt the ones
you find humorous, and start making signs. Once word here Though:
Be sure to check your local ordinances before you start nailing
signs to power poles.
By all means, search out and use all the free bulletin boards in
your area. It's better, and usually much more profitable, to take
the time to make up and attention grabbing circular you can post
on these bulletin boards than just using a written 3 by 5 card
announcement.
To do this, pick up some "transfer lettering," go thru your
newspapers and old magazines for interesting illustrations,
graphics and pictures, then with a little bit of imagination,
makeup an 81/2 by 11 poster type announcement of your sale. When
you've got it pasted up, take it to any quick print shop ad have
them print up 50 to 100 copies for you. The cost should not come
to more than six or seven dollars.
If you make this "circular/poster" up with versatility and
long-time usage in mid, you can use it over and over again,
simply by pasting a new date. In case you were puzzled when we
talk about "pasting" this is simply pasting another piece of
paper on to the overall page. Say you have a circular with a date
of Wednesday March 1st, and you want it to read Thursday, July
16th. Rather than do the whole thing over, simply write out the
new date with your transfer letters on a separate sheet of paper,
cut it out to fit in the space occupied by the old date, and
paste the new date over the old date. A good paste to use for
this purpose is rubber cement. That's all there is to it; the
printer does the rest.
Now let's talk about the 'insider secrets" of drawing people into
your sale, and merchandising "gimmicks' that will result in the
maximum sales and profit for you. First,
call attention to your sale. Don't be shy, bashful, or
self-conscious about letting everybody for miles about know that
you're having a garage sale. Some sharp operators do the next
best thing to having the Goodyear blimp overhead: They rent
miniature blimps, send them up above the housetops, and tether
them there on their sale days. Of course this giant balloon or
miniature blimp has some sort of sign on the side of it, inviting
people to the garage sale! this is one of the strongest available
advertising ideas for pulling "traffic' to a sale of any kind.
For more details, write to Pie-In-The-Sky Company, PO Box 5267,
San Mateo, CA 94402.
You have to give your sale some flair. Put some posts up across
the front of the property and run some twisted cree paper between
them. Even better than crepe paper, run some brightly colored
ribbons. Invest in some colorful pennants and fly them from
temporary flag poles. And don't forget the balloons!
Make your garage sale a fun kind of event with clusters of
balloons anchored to your display tables and racks. Be sure to
"float" them well above the heads of your customers as they are
browsing through your merchandise displays.
Cover your display tables with colorful cloths. Don't hesitate to
use bright colors with busy patterns. Regardless of what you
sell, effective display is still predominately essential!
You cannot "dump" items haphazardly on a table, sit down and
expect to realize great profits. The people doing the most
business---making the most sales--are the ones with interesting
displays, action and color.
Try to have as wide a selection of colors as possible in your
clothing racks, and mix them for a rainbow effect. Make sure that
your jewelry items shine and sparkle. Arrange them in and with
jewelry boxes, jewelry ladders and other items sold for the
purpose of showing off jewelry while keeping it neatly organized.
We know of one lady who regularly arranges jewelry items in a
battery operated lazy susan. Seeing this jewelry slowly turning
on the lazy susan never fails to draw attention.
Think about it, and then study the methods of display used by
"rack jobbers" in the stores in your area. These are the wire
racks that usually hold card packaged items. This kind of display
rack would lend itself beautifully for anchoring a cluster of
balloons. Keep these things in mind, and build your individual
displays as part of the whole; make it pleasing to the eye as
well as convenient for your customers to browse through and
select the items that appeal to them.
Look for some kind of interesting and unusual item to call
attention to your sale--something you can set up or park in front
of your house during your sale. Some of the displays we've seen
along these lines include a horse-drawn surrey, a restored Model
T, and old farm plow. But anything of an unusual and interesting
nature will do the trick for you. One couple we know put up a
display using a manikin dressed in an old time farm bonnet, long
dress and apron. The display depicted a farm woman of old,
washing clothes with a scrub board and two steel wash tubs. You
have to believe this drew crowds and made people talk!
Wherever your imagination takes you, you have to be different and
distinctive, or you'll get lost in the hundreds of garage sales
going on all around you. If you'll take the time to employ a bit
of imagination and set your sales up with the kind of flair we've
been talking about, you'll not just draw the crowds, you'll end
up being the one holding the most profits.
It's almost a compulsion of many women to go shopping, to search
for the interesting and sometimes rare and valuable items. This
fact will keep you as busy as you'll ever want to be--staging and
holding garage sales. The market is so vast, and the appetite so
varied, that anything from a brass bedstead to a used dairy of
somebody's long-forgotten grandmother will sell, and sell fast at
garage sales. Put it all together, use a little imagination, and
you'll easily make all the money you want!
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