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There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researchers haven't analyzed
them all, but based upon the appeal of those for the
participants--most of them look as though they could put money in
your pockets. However, don't ever delude yourself into thinking
that  multi-level marketing won't cost you anything nor require
much of your time, or work on your part. Indeed, successful
selling, and most assuredly, multi-level marketing, will require
an investment--decication--and a lot of hard work!

However, before you "sign-up" for any MLM deal or begin one of
your own, it's going to pay you to do a little bit of market
research relative to the sales potential of the whole deal. for
instances, if you can sell to a "waiting market" you'll make
money. But if the people you attempt to recruit as duplicates of
yourself feel that they're going to have a hard time selling it
to someone else, then you haven't got much of a winning MLM
program; regardless of how much money you claim they can make, if
only they'll get out there and sell!

This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods, household
"knick-knacks", books on needlecraft or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the "bad parts" of an
offer, and then weigh these against the ease with which you'll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will
find it even harder to sell, and that'll be the end of your "big
money" muti-level program.

There are countless reports, manuals, books and other
publications that "supposedly" tell you how to attain riches in
mail order, party plan selling, and even street-corner sales. the
thing is, all of these "how-to" publications try to instruct you
how to put a mailing piece together, how often to send for you
offers out, and even the importance of "neatness & quality"
within your offer, but very few if any come right out and help
you get your offer to your most likely customers. As you know,
unless an interested buyer sees your offer, you're not going to
make any money.

What I'm saying is that most people thrash around,waste time,
spend hundreds of dollars, and never make any money simply
because they don't know how to get their offers to the
people--without it costing them an arm and a leg...

Here's how it's done: Regardless of what your offer entails,put
together the most dynamic and mass-appeal "one-page" advertising
circular you can come up with. As I've so often stated in the
past, the best-selling and most-productive circular is one that
"tells the reader you have a solution to his many money
problems." In other words, with your circular, promise him a way
to make himself rich, and he'll not only be interested,he'll jump
on your program.

Next, make it as easy as possible for the people who see your
offer to respond. That is, addition to an order coupon at the
bottom of the advertising circulars describing your offer, give
him the chance to get involved in your program for least possible
cost.

If you've put together a "winning offer" most people seeing it
will want to know more about it, but if you charge them $5 for
registration or enrollment fees, you'll lose about half of those
" wanting in," because they're afraid of being ripped off. But if
you charge them $2 or less, almost all of the people seeing your
offer will "take a chance," just to find out what kind of deal it
is you're offering.

In summary, you must have a one-page advertising circular that
really appeals to most of the people CHANCE TO SOLVE ALL YOUR
MONEY PROBLEMS! It must include a coupon the reader clips off and
sends in to you for enrollment or registration in your program.
It has to be priced at $2 or less to "get everbody" to at least
check it out. And, it must be complete on one page to hold your
printing costs in line.

Assuming you're with us, and organized thus far, take this
advertising circular you've made up in original form, to a quick
printer in your area. Ask him to print up $10,000 of these
one-page advertising circulars for you. This will cost you
approximately $200.

If you don't have the money, you can either work an arrangement
with the printer to pay him in 30 days, or include him in as a
"silent partner" in your program. Ask him to read over your
offer, explain how you intend to get it to the people, and about
how much money you expect to gross from it. Then, simply offer to
split the proceeds if he'll carry your printing costs for you.

While the circulars are being printed, and the ink is drying,
line up your initial distribution efforts. The first thing is to
contact the Cub Scout and Brownie organizations in your area.
Arrange with the leaders of these groups to pay them $10 per
thousands if they'll station people at the exits to all the
shopping centers in your area and pass out one of your circulars
to everyone as they leave the shopping center. Simply tell them
that you've got 10,000 of these circulars to hand out, and that
you'll pay them the $100 for handing them out, on the first of
the month.

The best kind of places to handout your circulars are those that
feature discount stores, recycled clothing stores, and inventory
reduction sales. Next on your list of places to hand out
circulars should be Flea Markets, Swap and Shop events, and even
garage sales. Anywhere there's a lot of people congregating or
coming & going, is a good place to hand out your advertising
circulars--all in your own home town and without postage costs.

Now comes the good part...While your "hired helpers" are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store
owner or manager in the area.

Show them each copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won't want to become involved in
extra bookkeeping nor the handling of money for you, so you'll
have to devise a method of knowing where your orders come from--a
code for each of the stores handing out circulars for you.

This is very simple. Just assign a different "department number"
to each store, and when you have the circulars printed for each
store, insert the department code in the address the reader is
supposed to send his order to...

Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the "special coding"
for each store. Thus the need for a good working relationship
with the printer in your area. The amount of commissions per
order received that you allow to each store should range between
15 to 30 percent, but of course, always try to finalize each deal
for the least amount.

Be sure to keep records of al your in coming orders. It would be
wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each
distributor's customers with him when you pay him his commission
at the end of the month. At the same time, you should jot the
name, address and phone number of each person sending in an
order, onto a 3x5 index card. Arrange thee cards in alphabetical
ad zip code order, ad store them in an old shoebox. When you have
10, 15, or 25 thousand of them, you'll be able to sell them at $1
per name to any number of mailing list brokers.

Another thing you'll want to do, each envelope you receive--clip
the stamp off and save these in still another shoebox--stamp
collectors will pay you $10 to $25 for each shoebox full of
stamps you can collect. After you've clipped the stamps off,
place these envelopes with your customer's return address in
still another storage box. When you have several boxes full of
these envelopes from people who have spent money with you, there
are any number of "list buyers" who'll pay you for them.

Once you've got your town saturated with circular distributors--
be sure to leave a stack in all the barber shops and beauty
salons, as well as at the counter in cafe restaurants, bowling
centers, theaters, and the "lodges" of all the fraternal as well
as labor unions in the area--your next move is simply to
duplicate these efforts in a neighboring town or city.

Basically, we're talking about multi-level marketing and total
advertising-recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible--show them the
program, and if they want it, let them get in on it--if not,
forget about them and move on to the next prospect...This is
called "prospecting," and it's going to cost you money and time,
regardless of what you're trying to sell.

So you put together an "invitation type announcement" which is
your initial 42 advertising circular and you get it to as many
people as possible. They pay you a "cover charge" of $2 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this:
Let's suppose there are 42,000 people in your town--30,000
adults, and 18,000 separate families. If each of these 18,00
families were to send you $2, how much money would you have?
436,000 right? Now then, tell me whether or not you'd like to
have an extra $36,000.

The people send you $2 for a "look see" at your program for
solving their money problems. You send them back your multi-level
program brochure which describes how they can duplicate what
you're doing and make a bundle of money for themselves, and the
cost of the supplies for them to get started. At the same time,
you send out another one-page advertising circular that offers
business success reports. Just another for instance, let's say
that 30% of the people receiving your MLM Brochure enroll and
send for a start-up kit or supplies. You've expanded your MLM
distributorship and made money, right? And now, let's suppose
that of all the people who've sent $2 to find out what your
program is all about, a total of 40% spend $5 with you for one of
your business success reports--$36,000 gross income for initial
expenses of $600--then, let's say your MLM brochures cost you
$100 per thousand for total expenses thus far of $2,400--plus
another $600 for your business success reports circulars--with
another $11,250 as your commission from these reports, for a
total gross income thus far of $47,250--then, 3rd class postage
and envelope costs of $2,550...Subtract your expenses from your
gross income of $47,250 and you should end up taking $41,700 to
your bank, catching up on all your bills, or spending on a long
overdue vacation to Acapulco or Hawaii...

That's it! That's how easy and simple it is and it actually
works! Once you've covered your entire state in this manner,
simply start renting mailing lists of people listed as
Opportunity Seekers, and shotgun your basic page, $2 offer to all
of them. By following these instructions and working according to
this plan, you should easily take in more than a million dollars
within the next twelve months.

We've been using the attached "$2 circular{ for some time now,
and it's proven to be a fantastic winner for us from the
start...We had 10,000 printed at a cost to us of $200--paid a
couple of cub scout troups $100 to hand them out for us; and from
the initial 10,000 circulars we handed out, we received 2,341 $2
inquires=$4,682...And, another 353 orders for the MLM Manual
offered on the same circular=$7,060- Total income form our
initial $300 investment was $11,742...

Since that time, we've expanded our market, and we're now putting
out 10,000 of these circulars each and every week.

You can do it too! All it takes is that first circular and then,
distribution. If you'd like to make some of this "big money"
we've been talking about--feel free to duplicate our circular
with your name/address on it, and get it out to the people in
your area.

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One of the easiest ways to making extra money is with a camera.
More people own cameras than radios, and photography is the
fastest growing hobby in the world. Yet using a camera as an
extra income tool is largely overlooked!

With a little imagination, a flair for showmanship, and just a
hint of showmanship, the average man or woman, or even teenager,
can easily make an extra $300 a week with his camera.

You don't have to have one of the popular, more expensive cameras
either, or a lot of high priced attachments and equipment. in
many instances, a Polaroid or other "off-the-shelf" camera will
suit the purposes perfectly. The only special piece of extra
equipment you may want to invest in would be a tripod for
mounting the camera in certain situations.

One of the easiest ideas is to visit a children's clothing store
in one of the busy shopping centers, or the children's department
in one of the large department stores. Sell the manager or store
owner on the idea of your setting up in a corner of the store or
department, and taking pictures of the shoppers' children. He can
promote the fact that you'll be in the store taking pictures for
a special prices during certain hours---perhaps on Friday
evenings and all day Saturdays---in his advertising, thus drawing
more patrons into his store because of you.

You'll need a sheet or plain piece of material, or some sort of
imaginative set for a background. But this can be easily make or
build yourself. You should also have an eye-catching poster that
calls attention to what you're doing and the prices you're
charging. Unless you're a commercial artist, spend the money to
have this sign made for you by a professional. The next and last
thing you'll need will be a two-part receipt or coupon.

This can be a simple piece of paper about 2 inches wide by 5
inches long. On the left side draw lines for your customers to
fill in their name, telephone number and address. You might also
want to include space for additional information such as the
child's name and age and number of children in the family, for
future efforts, but keep it brief and simple.

On the right side of this coupon, have your business name,
address and telephone number, plus a quick outline of the
different kinds of photography work you handle, and perhaps a
business slogan such as "Satisfaction Guaranteed or You Don't
Pay."

To add a little bit of class to this coupon, take the basic
outline of this idea over to a instant print shop. Tell them what
you want; show them your outline; and have them typeset
everything. Then put a fancy border around the whole coupon and
have it printed on colored paper. The best color is a "dollar
bill" shade of green. If you want to give it even more class, you
could have it printed on green, lightweight card stock. You'll
want to divide the "information" side of this coupon from the
"business card" side with a dotted line and perforations.

If you layout this coupon properly, you should be able to get six
of them on an 8 1/2 by 11 sheet of paper or card stock. This
means the printer can print and cut 6,000 of them for about the
same cost as printing circulars or flyers.

On your printing, shop around for the best deal, but in the end,
it shouldn't cost more than $60 for all 6,000 coupons which will
come those 1,000 sheets of paper or card stock.

Now, when you take a person's picture, regardless of whether it's
an "in-store" set-up out on the golf course, or along the street,
you give your customer one of your coupon-receipts and tell them
their prints will be ready in a couple of days. They fill in the
information part of the coupon and give it back to you, retaining
your "business card" portion of it.

When the prints are ready, you can phone the customer and remind
him--volunteer to deliver and collect; send them through the mail
with a bill; or make arrangements with a store to take care of
them until the people call for them and pay at that time.

Most stores, golf courses, bowling centers, and other retail
merchants will be glad to handle this part of it for you, because
it brings the customers back into the places of business, and
provides another sales opportunity for them.

By all means, be sure to include an advertising circular with
each set of pictures you deliver. This circular should explain
how the customer can get more prints, how he can get enlargements
of his favorites, and details relating to all the other
photography services you offer

Back to the original "in-store" picture taking set-up during
evening shopping hours and on weekends  for extra income. You can
call attention to your "in-store" set-up, and bring in more
business with a few merchandising promotional ideas. In the
following paragraphs we give the highlights of a few ideas that
have worked well. However, you should keep your eyes open to
observe additional promotional ideas that could be adapted to fit
your new business.

Dress a helper in a clown suit, and take pictures of the kids in
his lap or with his arm around the kids. Put a sandwich
advertising board on a helper and let him stroll through the
shopping center advertising the fact that you're in  a Kiddies
Clothing store taking pictures.

Promote a "Baby of The Year" contest where you can take pictures
of the babies, display the pictures on a "show board" and offer
$100 cash plus a merchandise prize in a big drawing at the end of
the year.

Set up a booth in the mall and promote "Instant Snapshots." Be a
Roving Photographer and take candid shots of shoppers and promote
a "Shopper Of The Year" contest. Work with a clown and have him
"attach himself" to the kids, and ask if they'd like to have
their pictures taken with him. Build and inexpensive and portable
set, such as an airplane, a race car, bucking bronco,
hand-shaking scene with a famous person or "balloon figures" and
take pictures of the people standing in or on these sets.

Get out to the golf course and take pictures of the golfers
teeing off. Get over to the bowling centers and take candid shots
of the bowlers in action. Do the same thing wherever there's a
sports event taking place. Be on the spot and ready whenever
there's an opportunity to take team pictures.

You might follow, or hire someone else to follow a Little League
team through its season, taking candid and action shots. You then
arrange the best pictures in a photo album with the team's name
and year on front. You should be able to sell one of these albums
to each member of the team.

There's also the idea of "just" strolling through the park" on a
Sunday afternoon. You can take candid and interesting pictures of
couples, children and people in general spending time with their
relatives.

Keep tabs on the announcements of new births. Send advertising
literature to the new mothers, and follow up with a phone call
efforts to set up photography sessions.

Keep tabs on the engagement notices in the weekend papers. Send
your sales literature to the brides-to-be, and follow up with
phone call efforts to take the wedding pictures.

Set up a household and business photo inventory service. With
this idea, you contact the insurance companies and determine if
they will approve and endorse photographs you take of their
policy holders' household, personal, and business property in
loss claims.

Most will, and from there--working either with the help of an
insurance agent, the agency itself, or on your own--contact
owners of property and sell them on the idea of you taking
pictures of the household goods they have insured. You take the
pictures--a pictorial inventory of everything they're claiming or
would like to claim on an insurance policy--and then identify the
pictures, giving one set to the property owner and the other set
to his insurance agent or company.

Picture inventories of household and personal property is still a
new thing, but everywhere it's been introduced, it's definitely
proven to be a super money- maker  for the people willing to get
out and hustle.

If this idea arouses your interest, you might want to check into
a going franchise operation that gives you a complete business
manual, operations guidebook, and ongoing consultant services:
Photographic Inventory, PO Box 4046, Morgantown, WV 26505.

Once you decide that using your camera to generate extra income
is what you're going to do, get out and use your camera, start
taking pictures, and allow yourself the opportunity to build.
Give yourself the chance, and you'll quickly begin to think of
hundreds of ideas for taking pictures, merchandising ideas for
promoting your services, and sales angles for increasing your
profits.

The important thing is to get started, regardless of how small
your start, and begin cashing in on an idea that's still in its
infancy. This is an idea that can produce new concepts for profit
every day of the week. An idea that can be fun, as well as
financially rewarding for you!

You've got the idea and the plan--the rest is up to you. You've
got the ball; now run with it!

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Believe it or not, bulletin boards actually work as a traffic
builders for any small business. They serve to enhance the
community relations image of a business, and the space required
to locate a bulletin board can be written off as a tax deduction
when listed as advertising or public relations expense.

People use these "business provided" bulletin boards to advertise
things they want to sell, home-based businesses, and whatever
they might want to trade for or buy. Then, they come back,
sometimes morning, noon and evening every day, to check them, or
to see who else has an announcement posted. Each time they come
into the business owner's store or shop, they may not feel
obligation to buy something, but of course the business owner has
another opportunity to sell them something.

Just about anybody can organize a route of bulletin boards;
charge the advertisers a small monthly fee; keep them up-to-date
and neat, (which will make the business owner happy) and make
some really easy money in the whole process.

The first step is to contact as many businesses in your area as
possible. Grocery stores, drugstores, barber shops, beauty
salons, service stations, quick print shops, rental shops, mobile
home parks, shopping centers, apartment complexes that have
foyers or recreation rooms---and the list goes on endlessly.

Sell them the idea of allowing you to install and maintain a
bulletin board service for them. Emphasize the community service,
the tax write-off,and the fact that you'll keep it neat. When you
get ten or more signed to allow you to install a bulletin board,
you're ready to start making your bulletin boards.

The best plan ( and of course the most economical) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount a 3/4
by 1 1/2 inch frame around the edge, and cover this frame with a
3 foot by 4 foot piece pf plastic. Mount the plastic with hinges
at the top and hasp at the bottom. On the back of the corkboard,
install a couple of hooks for hanging it, and you're ready to go.

Make up a sign---you can even type it out and use it as another
bulletin board announcement---something like this:

CITY WIDE BULLETIN BOARD SERVICES!

Your announcement or advertisement displayed here for only $5 per
month! For more information, call 123-4567.

Put your sign or announcement on each of your bulletin boards,
lock them up, and install them in all your locations. Ten such
signs with only 50 announcements per bulletin board should bring
you an easy $500 per month.


When you put an announcement from the same person up on more than
one board, charge them $5 per announcement on each bulletin
board. And one other thing: The date the "run of display" ends
should be marked on each announcement you put on each of your
bulletin boards.

In all likelihood, you'll have people waiting for space on your
bulletin boards. Keeping records should be very simple and easy.
Start with a loose leaf notebook, blank paper and a couple of
packages of 3 by 5 cards. In your notebook, write down the date,
the amount of money received and the number of announcements on
display, and the contract expiration date. On the 3 by 5 cards,
write name, address, phone number and expiration date of each
contract, and the location (s) of the bulletin boards (s) that
particular announcement is on. Arrange the cards in chronological
order according to expiration date, and file them in a storage
box.

Once you get rolling, you shouldn't have to service your bulletin
boards more than once a week, and as more people see the, more
businesses will want you to put one in their business location,
and more people will want to display announcement. Simple, easy
and a real money-maker for you.

This kind of business is what the newspapers like to write about,
and the TV stations like to carry as news of what the people in
their areas are doing as entrepreneurs. So take the feature
editors out to lunch, make friends with them, and push for al the
free publicity you can get.

That's the plan. It's simple, easy and depending upon the
population density of your area it could very well be the very
thing you've been looking for to supply you an extra income. It
demands little investment, not much of your time and no special
training or education. But, as with any business venture, it
takes ACTION on your part. You must get out there and set it up,
and work at making it a success for YOU! It's really up to you,
and we wish you success in it.

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This is the kind of business that might grow out of a
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this scenario: Someone suggests that the
owner should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very lucrative
business are set in motion.

As you consider this idea for a source of income, your first
decision will be whether to first line up the people willing to
"wear" the bumper stickers on their cars, or the business owners
who will want to advertise in this manner.

A good friend of ours started such a business several years ago,
and he found it easier to sell the business owner by telling him
that 100 to 200 people were all set and willing to wear his
bumper sticker advertisement, because such people were known to
be in the area.

All this boils down to a recommendation that you talk to your
friends, neighbors and co-workers first. Get as many of them as
you can to agree to "wear" a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won't  have too many turndowns. One person we know runs an ad in
his weekly shopper newspaper, advertising the fact that he pays
money just for "wearing" a bumper sticker. And of course, don't
overlook the pulling power of all the bulletin boards in your
area.

This is an ideal business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV talk
shows. At first, you'll want as many people as possible to "wear"
bumper sticker ads. What you'll want to stress in any publicity
write-ups or media interviews is the fact that you've got the
"vehicles for exposure" lined up and organized so that any
potential advertiser needs only to give you a call, and you can
launch his advertising program immediately.

Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Generally, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.

So let's suppose you've got 100 people lined up to "wear" one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.

You should always charge on a "per-car" basis, i.e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
week, with 100 cars. This comes out to $500 per week, or $3,000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars "wearing" the bumper stickers, and you would end up with a
profit picture of $2,400 for those six weeks.

In the beginning, you should be the one calling potential
advertisers and doing all the selling. Once you've got your first
program organized and running smoothly, your next step is a
natural multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the street selling advertisers for you.

The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.

The selling "keys" to this kind of advertising are basically the
same as those enumerated for "word of mouth" advertising. You've
got people all over town spreading the word--talking about the
advertiser. And these people are saturating the area with the
advertiser's name and message wherever they go.

It's easy! It's simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.

One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson's Cafe---6th and Main---That's where I'm going---How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.

Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your -plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:

Taverns                 Pizza Houses
Physical Fitness Clubs  Political Campaigns
Radio & TV Station      Movie Theaters
Travel Agencies         Trade Schools
Auto Repair Shops       Insurance Companies       
Flea Markets            Newspapers
Appliance Repair        Sporting Goods
Special Local Events

The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.

Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.

Remember also that advertising is a form of "brainwashing" and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they'll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he's
ready to buy, that particular advertiser will be the one he will
patronize.

You can expand this business to include magnetic sign on the
sides of cars, saddle-back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I've
explained in this report, line up your "method of exposure,"
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!

topologi jaringan

Product publicity is the "secret pathway" to business success
everyone wants.  In simple terms, product publicity is a kind of
advertising that costs you nothing, yet brings in the orders for
you.

Regardless of what kind of business you are operating, you
should want, and strive for, as much publicity for your business
and your products or services, as possible.  After all, it's
"free advertising" that is essential to the growth of your
business.  However, your publicity efforts should be well
thought out, and pre-planned for maximum results.

The first, and basic form of obtaining publicity is through what
is known as the press or news release.  This is generally a one
page story about your business, your product/service or an
event/happening related to your business that is about to, or
has recently occurred.  These publicity stories are generally
"shot-gunned" to all the various media:  local newspapers, radio
and TV, and trade publications.

Problem number one is getting the people to whom you've sent
these publicity stories, to use them - publish or broadcast
them.  And this leads us back to the "right way " of writing
them and sending them in.

In every case, send a short cover letter addressed to the person
you want your material to be considered by... This means that
you send your story to the city editor of the newspapers;  the
news directors of the radio and TV stations;  and the managing
editors of the various trade publications.  It will do you no
good what-so-ever, to send your material to the advertising,
circulation or business managers - describing how you're a
long-time advertiser, subscriber or listener.  The most
important thing is that you make contact with the person who has
the final say as to what is to be published or broadcast, and at
the bottom line - this person's use of your material will
somehow make him a "hero" to his or her readers, viewers or
listeners.

The cover letter should be a short note.  Go to a paper supplier
- tell him you want a hundred or so sheets of good bond paper -
8 1/2 by 11" preferably in a pastel color such as blue or ivory
- and that you want this paper cut into quarters, giving you a
grand total fo 400 sheets of note paper.  "From the desk of..."
note sheets are too elaborate until the people you're contacting
get to know you - first time around, and until they use your
material, don't use these semi-formal note sheets...

On this note sheet, begin with the date across the top - skip a
couple of spaces and then quickly tell the recipient of the
note: the attached material is new and should be of real
interest to his readers, viewers or listeners.  We advise our
dealers and distributors of MONEY MAKING MAGIC - our regular
publication for serious wealth builders and extra income seekers
- to send the following note to the editors and news directors
of the media in their areas:

"Here's something that 's new, and for a change, truly helpful,
to people trying to cope with inflation - the soaring costs of
living - and those engaged in building extra income businesses
of their own.  Should be of real value - interest - to your
readers.  Please take a look - any questions, or if you need
more info, give me a call at:  (503) 666-5824..."  Then, of
course, you skip about four spaces, type your name, your
business name, and your address - sign your name above where
you've typed it, and staple this note in the upper right hand
corner of your news release.  This note should be typed and
double-spaced.

So now, you've got a cover letter, and you know who to send it
to... We type up one such note, and take it to a near-by
quick-print shop.  They xerox the note 4 times, past these
4-copies onto one sheet of paper, print 50 to 100 copies, and
cut the paper into individual notes, all for less that $10... Do
not try to save money by photo-copying or xeroxing - a
photo-copy is a photo-copy is a photo-copy, and will not do the
job for you...

Now you need the actual publicity release, which also must be
"properly" written if you expect it to be used by the media.
Above all else, there's a proper form or style to use, plus the
fact that it must be typed, double-spaced, and short - about a
half page in total length.

About an inch from the top of the paper, with an inch and a half
margin on each side of the paper;  from the left hand margin,
type in all capital letters:  PRESS RELEASE:  Then, underline
these words.  Immediately following the colon, but not in all
capital letters, put in the date.  Always set the date forward
by at least one day after the day you intend to mail the release.

On the same line, but on the right hand side of the page, and in
all capital letters, write the words, FOR FURTHER INFORMATION:
Underline this, and immediately below, but not in all capital
letters, type your name - your phone number - and your address...

Skip a couple of spaces, then in all capital letters - centered
between the margins - type a story headline, and underline it...
Skip a couple of spaces, and from the left hand margin, all in
capital letters, type the words, FOR IMMEDIATE RELEASE:  From
there on, it's the news or publicity story itself.

You can write the headline before the story, and then a story to
fit the headline - or the story before the headline, and then a
headline to fit the story - either way, it's basically the same
as writing a space ad or a sales letter... You attract attention
and interest with the headline and fill in the details with your
story.

Here's an example of the headlines we use on publicity blurbs
for MONEY MAKING MAGIC:

HELP IN MAKING ENDS MEET

NEW PUBLICATION FOR EXTRA INCOME SEEKERS

Notice how we continue to sell or involve the editor - His
readers are always looking for better ways to make ends meet,
and he's specifically interested as to what our promise
involves... He wants his readers to "think well" of him for
enlightening them with this source of help, so he reads into the
story to find out who, what and how...

Suffice it to say that your headline, and the story you present
to the editor, must sell him on the benefits of your product or
service to his readers.  Unless it specifically does this, he'll
not use it.  You must sell the first person receiving your
materials.  Keep this fact uppermost in your mind as you write
it.  The person you send your press or publicity release to,
must quickly see and understand how your product or service will
benefit his readers - thereby making him a hero to them - and he
must be assured it will do what you promise in your headline.

Come right to the point and say your product is lower in price,
more convenient to use or in what way your product or service is
useful to the people in general.  It's also a good idea to
include a complimentary sample of your product or an opportunity
for him to sample your services.

Remember, the editors receiving your information are fully aware
of your purposes - Free Advertising!  They are not in the least
interested in you or your credentials - If you've sold them on
the benefits of your business to their readers, and they want
background details, they'll call you.  That's why you list your
telephone number and address...

These people are busy people.  They have not got the time nor
the interest in reading about your trials and tribulations or
plans for the future.  They want only "a flag" that alerts them
to something new and of probable real interest to their readers.

Sell the editor first.  Convince him that you've found the
better mousetrap.  Show him that your product or service - that
your business - fills a need and/or will interest a large
segment of his readers, his viewers or listeners.

When an editor uses your publicity release, always follow-up
with a short thank you note.  Never, but never send a publicity
release to an editor and then call or write demanding to know
why he didn't use it, use it as you wrote it, or only gave you a
quick mention.  Do this once, and that particular media will
"round-file" any further material received from you, unopened!
If your first effort is not used, then you should review the
story itself;  perhaps write it from a different angle;  make
sure you're sending it to the proper person - and try again!

As stated earlier, these people are busy, with hundreds of
publicity releases passing across their desks every day - They
only have so much space or time - therefore, your material has
to stand out and in some way, fit with the information they -
the editors - want to pass along to their readers, viewers or
listeners.  Regardless of your business, product, or service,
you must build your press release - write it - around that
particular angle or feature that makes it beneficial or interest
to the readers, viewer or listeners of the media you want to run
your press release.  Without this special ingredient, you're
lost before you begin!

The timing of your press release is always important.  Try to
associate your press release with current events in the news.  A
story on job lay-offs and increased unemployment carried in the
newspapers, on TV and radio would prompt us to get a publicity
release out to all the media on the help and opportunity offered
by MONEY MAKING MAGIC!  Say there's a deluge of chain letters
and pyramid schemes making the round - the media picks up on it
and attempts to warn the people to beware... Within 5 days, we
would get a publicity release out, explaining the availability
of our report on chain letters and pyramid schemes - a report
that explains everything from A to Z - who're the winners and
who're the real losers.

There's another kind of timing also to keep in mind...
Publication deadlines... For best results, always try to time it
so your material reaches the editor in time for the Sunday
paper.  This is because that's when the papers have their
greatest circulation;  the most space is available;  and the
people, the most time to read the paper.

For articles you'd like to appear in the Sunday paper, you'll
generally have to get your release in at least nine days prior
to the date of publication.  If you're in doubt, call and ask
about the deadline date.

IN SUMMARY:

Choose the media most likely to carry your press release.
Select those that carry similar write-ups on a regular basis.

Always use a cover letter of some kind.  It pays to call ahead
to find out the name of the person you should be sending your
press release to.

Use the proper press release form, complete with a headline that
will interest the man deciding whether or not to use your item.

Be sure your press release is letter perfect - no typo's or
misspelled words - and don't photo-copy - always have each
letter or press release individually typed or printed.

When your item is used, send a thank you note or call the editor
on the phone and thank him for using your press release.

Never, but never call or write an editor demanding to know why
he didn't use your press release, why he had it rewritten or cut
it short - just try, and try again!

ipa

Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.

Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.

The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.

You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.

Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.

A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.

Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.


These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!

Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.

You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.

The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.

Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.

In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.

Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.

Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.

Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get an commitment---at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.

If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known thru your area
newspapers or broadcast media, and or/ nationally known speakers
wiling to travel and operating thru speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740.

Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.